{"podcast":{"title":"Keep Optimising","slug":"keep-optimising-381064","podcast_index_feed_id":381064,"rss_url":"https://feeds.redcircle.com/bac4715c-d4de-4ad1-9a11-714ef5683d52","website_url":"https://redcircle.com/shows/keep-optimising","image_url":"https://media.redcircle.com/images/2025/7/23/8/828ad943-e759-419d-91ae-4924bedd6e2d_YiBZLsm8NzuYMY-H_dl4Xwl7.png","author":"Chloe Thomas","episode_count":308,"summary":"For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Next Mini-Series = Marketplaces, including Amazon - Last Mini-Series = Google Ads Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chl…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/keep-optimising-381064"},"episode":{"title":"WhatsApp: 8 Mistakes to Avoid when Marketing with WhatsApp – with Rich Evans, Get Better","slug":"whatsapp-8-mistakes-to-avoid-when-marketing-with-whatsapp-with-rich-evans-get-better","published_at":"2026-01-21T01:15:33+00:00","page_url":"https://stenobird.com/podcast/keep-optimising-381064/whatsapp-8-mistakes-to-avoid-when-marketing-with-whatsapp-with-rich-evans-get-better","show_page_url":"https://stenobird.com/podcast/keep-optimising-381064","url":"https://keepoptimising.com/rich-evans-whatsapp-ecommerce-podcast/","audio_url":"https://audio4.redcircle.com/episodes/70c46317-f981-4e83-9a1f-358abbdde5dd/stream.mp3","summary":"Rich Evans is the founder and reluctant managing director at Get Better an agency focused on building personalised email marketing that helps their clients reach their full growth potential. Clients include Absolute Collagen, Myomaster, and Pott Candles. Rich is back on the podcast to explore WhatsApp marketing for eCommerce, sharing the biggest mistakes brands must avoid and how to use the channel in a way customers actually welcome. Dive in: [05:34] \"WhatsApp Marketing Mistakes Overview\" [06:40] \"WhatsApp: Broadcast vs. Conversation\" [12:38] \"Address Change via WhatsApp\" [15:58] Questionable SMS to WhatsApp Strategy [19:06] \"Training AI Agents Effectively\" [21:32] AI Trust and Data Concerns [24:42] Meta, Ownership, and WhatsApp Consent [27:39] Insider Tips from Rich! Avoid These 8 WhatsApp Marketing Mistakes WhatsApp is not just another messaging channel. It requires a different mindset and operating model. The episode outlines eight common mistakes that can quickly damage trust, performance, and even your Meta account. Avoiding these mistakes is the foundation of success on WhatsApp. Get these wrong and the channel will fail before it starts. The 8 mistakes to avoid: Treating WhatsApp like a broadcast channel Forgetting it is a two-way, conversational platform Failing to align marketing and customer service Starting with sales messages instead of service messages Misunderstanding or stretching consent Using WhatsApp like email or SMS instead of giving it a clear role Launching without AI or automation to handle replies Ignoring that WhatsApp is owned and governed by Meta WhatsApp Works Best as a Service-First Channel WhatsApp performs best when it starts with service, not promotion. Customers see WhatsApp as personal and high trust. That means they expect help, fast…","meta_description":"Rich Evans is the founder and reluctant managing director at Get Better an agency focused on building personalised email marketing that helps their client…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2240,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/keep-optimising-381064/episodes/whatsapp-8-mistakes-to-avoid-when-marketing-with-whatsapp-with-rich-evans-get-better/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/keep-optimising-381064/whatsapp-8-mistakes-to-avoid-when-marketing-with-whatsapp-with-rich-evans-get-better.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}