{"podcast":{"title":"Keep Optimising","slug":"keep-optimising-381064","podcast_index_feed_id":381064,"rss_url":"https://feeds.redcircle.com/bac4715c-d4de-4ad1-9a11-714ef5683d52","website_url":"https://redcircle.com/shows/keep-optimising","image_url":"https://media.redcircle.com/images/2025/7/23/8/828ad943-e759-419d-91ae-4924bedd6e2d_YiBZLsm8NzuYMY-H_dl4Xwl7.png","author":"Chloe Thomas","episode_count":308,"summary":"For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Next Mini-Series = Marketplaces, including Amazon - Last Mini-Series = Google Ads Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chl…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/keep-optimising-381064"},"episode":{"title":"TikTok: Mastering TikTok Shop Live Streaming – Insider Tips for Six Figure Mega Lives with Ben Muir, Unsociable","slug":"tiktok-mastering-tiktok-shop-live-streaming-insider-tips-for-six-figure-mega-lives-with-ben-muir-unsociable","published_at":"2025-11-05T01:15:46+00:00","page_url":"https://stenobird.com/podcast/keep-optimising-381064/tiktok-mastering-tiktok-shop-live-streaming-insider-tips-for-six-figure-mega-lives-with-ben-muir-unsociable","show_page_url":"https://stenobird.com/podcast/keep-optimising-381064","url":"https://keepoptimising.com/ben-muir-tik-tok-shop-livestreams","audio_url":"https://audio4.redcircle.com/episodes/da2f370e-3e96-44c7-9056-b027629a83af/stream.mp3","summary":"Ben Muir is the founder and CEO of Unsociable, one of the top rated TikTok Shop partners in the UK and US. Unsociable are the only partners to have won the TikTok Shop livestreaming award twice, and the video production excellence award. Learn how brands are hitting six-figure sales on TikTok Live — and how you can too. Ben shares the insider playbook for making live shopping work for your business. Dive in: [05:08] TikTok Shops Demands Live Streaming [08:54] \"Showcase vs. Regular Livestreams\" [11:54] Engaging Live Shopping Experiences [15:09] Maximizing TikTok Targets with Long Lives [18:35] Real-Time Audience-Led Live Strategy [22:30] Building Live Streaming Success Takes Time [23:35] Path to Effective Live Showcases [28:49] Insider Tips from Ben! Start Small and Build Toward Big Wins Don’t rush into a 12-hour TikTok live event. Start by learning how your products perform on the platform. Focus first on going viral with creator videos or affiliate posts. Once your brand gains traction, introduce live streaming to convert that attention into sales. Small, consistent lives help you test what works before scaling up to six-figure showcases. Plan Live Streams Like Major Product Launches Successful TikTok lives don’t happen by chance. The best-performing brands treat them like full-scale marketing campaigns. Give your audience a clear reason to show up — a product launch, anniversary, or special offer. Create excitement early through teaser content, influencer support, and email marketing. The more you plan the theme and storytelling, the more engagement and conversions you’ll drive. Keep Testing and Refreshing to Stay Relevant TikTok’s algorithm and audiences move fast, so constant testing is key. Try new product bundles, seasonal themes, and surprise elements to keep vi…","meta_description":"Ben Muir is the founder and CEO of Unsociable, one of the top rated TikTok Shop partners in the UK and US. Unsociable are the only partners to have won th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2514,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/keep-optimising-381064/episodes/tiktok-mastering-tiktok-shop-live-streaming-insider-tips-for-six-figure-mega-lives-with-ben-muir-unsociable/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/keep-optimising-381064/tiktok-mastering-tiktok-shop-live-streaming-insider-tips-for-six-figure-mega-lives-with-ben-muir-unsociable.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}