{"podcast":{"title":"Keep Optimising","slug":"keep-optimising-381064","podcast_index_feed_id":381064,"rss_url":"https://feeds.redcircle.com/bac4715c-d4de-4ad1-9a11-714ef5683d52","website_url":"https://redcircle.com/shows/keep-optimising","image_url":"https://media.redcircle.com/images/2025/7/23/8/828ad943-e759-419d-91ae-4924bedd6e2d_YiBZLsm8NzuYMY-H_dl4Xwl7.png","author":"Chloe Thomas","episode_count":308,"summary":"For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Next Mini-Series = Marketplaces, including Amazon - Last Mini-Series = Google Ads Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chl…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/keep-optimising-381064"},"episode":{"title":"TikTok: Building a Profitable TikTok Shop Presence With Creators, Analytics, and Engaging Lives, with Marianne Morrison of Metrimax","slug":"tiktok-building-a-profitable-tiktok-shop-presence-with-creators-analytics-and-engaging-lives-with-marianne-morrison-of-metrimax","published_at":"2025-11-19T01:15:48+00:00","page_url":"https://stenobird.com/podcast/keep-optimising-381064/tiktok-building-a-profitable-tiktok-shop-presence-with-creators-analytics-and-engaging-lives-with-marianne-morrison-of-metrimax","show_page_url":"https://stenobird.com/podcast/keep-optimising-381064","url":"https://keepoptimising.com/marianne-morrison-metrimax-tiktok-podcast","audio_url":"https://audio4.redcircle.com/episodes/9c130580-20fb-41ab-8ed9-f7e377251ff0/stream.mp3","summary":"Marianne Morrison has been obsessed with retail growth for over a decade. Initially building, growing, and selling her own skincare brand, and now working with many retailers and brands to help them achieve their business growth goals. In this episode, she’s breaking down how to turn TikTok from a social platform into a serious sales channel — with real-world advice on content, offers, and audience growth that every eCommerce brand can use. Dive in: [04:03] \"Navigating TikTok for Brands\" [07:38] TikTok Growth Strategy Insights [12:18] Effective Influencer Collaboration Tips [14:11] Success on TikTok Requires Offers [18:02] TikTok Success Requires Planning [24:39] Insider Tips from Marianne! TikTok Success Starts with Strategy, Not Virality Jumping onto TikTok without a plan rarely works. Marianne stresses that you must first know who your audience is and why they’re on TikTok. Then study your competitors and define your own niche before posting or running ads. TikTok rewards brands that show up with purpose and consistency, not those chasing quick wins. Treat it like any other serious marketing channel—start with strategy, not luck. Authentic, Consistent Content Drives Real Growth The biggest wins on TikTok come from real, relatable content. Perfectly polished videos don’t connect as well as authentic moments that show the human side of your brand. Post often—daily if possible—and engage with comments and followers. Consistency tells TikTok’s algorithm you’re serious, helping you reach more of your target audience. Authenticity builds trust, and trust drives conversions. TikTok Shop Rewards Offers and Engagement TikTok Shop thrives on urgency and deals. Flash sales, limited-time discounts, and free shipping can turn browsers into buyers fast. But you need to plan your…","meta_description":"Marianne Morrison has been obsessed with retail growth for over a decade. Initially building, growing, and selling her own skincare brand, and now working…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1941,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/keep-optimising-381064/episodes/tiktok-building-a-profitable-tiktok-shop-presence-with-creators-analytics-and-engaging-lives-with-marianne-morrison-of-metrimax/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/keep-optimising-381064/tiktok-building-a-profitable-tiktok-shop-presence-with-creators-analytics-and-engaging-lives-with-marianne-morrison-of-metrimax.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}