{"podcast":{"title":"Keep Optimising","slug":"keep-optimising-381064","podcast_index_feed_id":381064,"rss_url":"https://feeds.redcircle.com/bac4715c-d4de-4ad1-9a11-714ef5683d52","website_url":"https://redcircle.com/shows/keep-optimising","image_url":"https://media.redcircle.com/images/2025/7/23/8/828ad943-e759-419d-91ae-4924bedd6e2d_YiBZLsm8NzuYMY-H_dl4Xwl7.png","author":"Chloe Thomas","episode_count":308,"summary":"For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Next Mini-Series = Marketplaces, including Amazon - Last Mini-Series = Google Ads Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chl…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/keep-optimising-381064"},"episode":{"title":"SEO GEO: How eCommerce Brands Can Improve AI Search Visibility On-Site and Off-Site with Emily Richardson, KNWN","slug":"seo-geo-how-ecommerce-brands-can-improve-ai-search-visibility-on-site-and-off-site-with-emily-richardson-knwn","published_at":"2026-03-04T01:15:48+00:00","page_url":"https://stenobird.com/podcast/keep-optimising-381064/seo-geo-how-ecommerce-brands-can-improve-ai-search-visibility-on-site-and-off-site-with-emily-richardson-knwn","show_page_url":"https://stenobird.com/podcast/keep-optimising-381064","url":"https://keepoptimising.com/emily-richardson-geo-optimisation-knwn-podcast","audio_url":"https://audio4.redcircle.com/episodes/d12d2790-21f3-4eb5-a279-09b72ead0dfb/stream.mp3","summary":"Emily Richardson is the founder of KNWN, who offer 2 products for AI, Search KNWN Analytics and Dual Web. Emily’s been deep in marketing, tech, and research since 2019 and via KNWN is now helping over 2,000 brands optimise their websites for AI search results. In this episode, Emily breaks down exactly how eCommerce brands should be thinking about on-site and off-site optimisation for AI search visibility. From quick structural wins you can implement today to longer-term citation and PR strategies, this is a practical guide to showing up in ChatGPT, Gemini, and beyond. Dive in: [04:21] ChatGPT Citations vs. Google SEO [09:00] \"Effective Content Structure Tips\" [13:30] \"Optimize FAQs for AI Search\" [15:37] \"Optimizing Offsite AI Citations\" [19:24] Optimize Content for Reddit & Wikipedia [20:32] Insider Tips from Emily! AI Search Is Fundamentally Different from Traditional SEO—And You Need to Optimise for Both One of the eye-opening takeaways is that generative engine optimization (GEO) and answer engine optimization (AEO) represent a notable evolution from classic SEO. Emily reveals that 90% of ChatGPT citations for the same queries do not overlap with Google’s top results. This happens because AI search engines crawl and prioritise web content differently, focusing less on backlinks and more on structured, clear, and mathematically-optimised content. The lesson: you need to keep doing traditional SEO but also specifically optimise for AI-driven search engines to ensure your brand is discoverable across the next wave of online discovery. On-Site Optimisation: Structure and Unique Content Are Non-Negotiable The episode provides actionable, practical advice for improving your site’s AI visibility—steps you can take immediately. Emily recommends: Starting every page wi…","meta_description":"Emily Richardson is the founder of KNWN, who offer 2 products for AI, Search KNWN Analytics and Dual Web. Emily’s been deep in marketing, tech, and resear…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1869,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/keep-optimising-381064/episodes/seo-geo-how-ecommerce-brands-can-improve-ai-search-visibility-on-site-and-off-site-with-emily-richardson-knwn/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/keep-optimising-381064/seo-geo-how-ecommerce-brands-can-improve-ai-search-visibility-on-site-and-off-site-with-emily-richardson-knwn.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}