{"podcast":{"title":"Keep Optimising","slug":"keep-optimising-381064","podcast_index_feed_id":381064,"rss_url":"https://feeds.redcircle.com/bac4715c-d4de-4ad1-9a11-714ef5683d52","website_url":"https://redcircle.com/shows/keep-optimising","image_url":"https://media.redcircle.com/images/2025/7/23/8/828ad943-e759-419d-91ae-4924bedd6e2d_YiBZLsm8NzuYMY-H_dl4Xwl7.png","author":"Chloe Thomas","episode_count":308,"summary":"For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Next Mini-Series = Marketplaces, including Amazon - Last Mini-Series = Google Ads Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chl…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/keep-optimising-381064"},"episode":{"title":"SEO GEO: Bad SEO Practices That Are Hurting Your Website (And How to Avoid Them) with Iva Jovanovic","slug":"seo-geo-bad-seo-practices-that-are-hurting-your-website-and-how-to-avoid-them-with-iva-jovanovic","published_at":"2026-02-25T01:15:50+00:00","page_url":"https://stenobird.com/podcast/keep-optimising-381064/seo-geo-bad-seo-practices-that-are-hurting-your-website-and-how-to-avoid-them-with-iva-jovanovic","show_page_url":"https://stenobird.com/podcast/keep-optimising-381064","url":"https://keepoptimising.com/iva-jovanovic-seo-podcast/","audio_url":"https://audio4.redcircle.com/episodes/19df3850-c509-4dce-96a7-b3e671302b77/stream.mp3","summary":"Iva Jovanovic is an SEO and content strategist working across a range of industries, and for brands big and small. She also speaks at events across Europe and is involved in organising many SEO and Tech events in Serbia. In this episode, Iva breaks down the bad SEO practices that can seriously damage your rankings, traffic, and long-term growth — and how eCommerce brands can avoid them. Dive in: [05:05] \"SEO Mistakes to Avoid\" [08:26] \"Black Hat SEO: Link Farming\" [12:22] \"Cloaking and Keyword Stuffing\" [16:30] Avoid Duplicate or Plagiarized Content [20:08] AI vs Human Content Creation [23:25] \"Prioritize Key Pages in Menus\" [25:17] \"Continuous SEO Is Essential\" [27:22] Insider Tips from Iva! Bad SEO doesn’t just slow growth — it can wipe out your traffic Shortcuts in SEO almost always backfire. Tactics like link farming, hidden links, or keyword stuffing can trigger penalties that are hard to recover from. Some sites see traffic disappear overnight after an update. For eCommerce brands, this means lost product visibility and fewer sales. Once trust is damaged, rebuilding rankings takes time, money, and patience. Clean, honest SEO is always cheaper in the long run. Many SEO problems happen by accident, not intent Some of the most damaging SEO mistakes are simple oversights. Sites are often launched with “noindex” settings still turned on. Location or category pages get copied with little change, creating duplicate content. Website structures become messy as new products and pages are added. Search engines struggle to understand what matters most. Regular technical checks can prevent months of lost traffic. SEO is not a one-time project — it’s ongoing infrastructure SEO works more like store maintenance than a campaign. You cannot “set it and forget it” and expect resul…","meta_description":"Iva Jovanovic is an SEO and content strategist working across a range of industries, and for brands big and small. She also speaks at events across Europe…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2331,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/keep-optimising-381064/episodes/seo-geo-bad-seo-practices-that-are-hurting-your-website-and-how-to-avoid-them-with-iva-jovanovic/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/keep-optimising-381064/seo-geo-bad-seo-practices-that-are-hurting-your-website-and-how-to-avoid-them-with-iva-jovanovic.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}