{"podcast":{"title":"Keep Optimising","slug":"keep-optimising-381064","podcast_index_feed_id":381064,"rss_url":"https://feeds.redcircle.com/bac4715c-d4de-4ad1-9a11-714ef5683d52","website_url":"https://redcircle.com/shows/keep-optimising","image_url":"https://media.redcircle.com/images/2025/7/23/8/828ad943-e759-419d-91ae-4924bedd6e2d_YiBZLsm8NzuYMY-H_dl4Xwl7.png","author":"Chloe Thomas","episode_count":308,"summary":"For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Next Mini-Series = Marketplaces, including Amazon - Last Mini-Series = Google Ads Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chl…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/keep-optimising-381064"},"episode":{"title":"Meta Ads: Use First-Party Data for Smarter Meta Ads & Better Conversions with Yiqi Wu, Aimerce","slug":"meta-ads-use-first-party-data-for-smarter-meta-ads-better-conversions-with-yiqi-wu-aimerce","published_at":"2026-05-20T00:15:26+00:00","page_url":"https://stenobird.com/podcast/keep-optimising-381064/meta-ads-use-first-party-data-for-smarter-meta-ads-better-conversions-with-yiqi-wu-aimerce","show_page_url":"https://stenobird.com/podcast/keep-optimising-381064","url":"https://keepoptimising.com/meta-ads-first-party-data-podcast","audio_url":"https://audio4.redcircle.com/episodes/98d31f83-4a3f-4bd7-82a5-e1d296afdbed/stream.mp3","summary":"Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party data. Yiqi is a returning guest, and this time she dives into how to use first-party data, tracking, and catalogue optimisation to improve targeting, reduce CAC, and future-proof your Meta Ads strategy. Dive in: [05:29] Improving eCommerce sales funnel [08:43] Understanding click ID tracking [13:00] Discussing data collection challenges [14:29] Tracking visitors with first-party cookies [19:06] Understanding first-party data types [20:04] Shopify's public catalog API [23:21] AI traffic potential in 5 years [28:11] Understanding customer insights for marketing [29:13] Insider Tips from Yiqi! Episode sponsored by Aimerce. Find out more Inside DTC Marketing Tech https://www.aimerce.ai/blogs First-party data is now your biggest competitive advantage First-party data is no longer optional for eCommerce brands. It is the foundation of high-performing Meta Ads. Yiqi explains that the most valuable data points are email and click ID. These help Meta understand who is taking action on your site. Without this, the algorithm cannot optimize properly. Brands that collect and connect this data well will see better targeting, lower CAC, and stronger results. Tracking is broken unless you take control of it Relying on basic pixel setups is no longer enough. Privacy changes and cookie limits mean platforms cannot track users like they used to. You need to collect and send your own data using first-party tracking. This allows you to track users for longer and with more accuracy. It also improves attribution across Meta, Google, and email. If your tracking is weak, your decisions and ad performance will suffer. Your product dat…","meta_description":"Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your firs…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2207,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/keep-optimising-381064/episodes/meta-ads-use-first-party-data-for-smarter-meta-ads-better-conversions-with-yiqi-wu-aimerce/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/keep-optimising-381064/meta-ads-use-first-party-data-for-smarter-meta-ads-better-conversions-with-yiqi-wu-aimerce.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}