{"podcast":{"title":"Keep Optimising","slug":"keep-optimising-381064","podcast_index_feed_id":381064,"rss_url":"https://feeds.redcircle.com/bac4715c-d4de-4ad1-9a11-714ef5683d52","website_url":"https://redcircle.com/shows/keep-optimising","image_url":"https://media.redcircle.com/images/2025/7/23/8/828ad943-e759-419d-91ae-4924bedd6e2d_YiBZLsm8NzuYMY-H_dl4Xwl7.png","author":"Chloe Thomas","episode_count":308,"summary":"For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Next Mini-Series = Marketplaces, including Amazon - Last Mini-Series = Google Ads Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chl…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/keep-optimising-381064"},"episode":{"title":"Customer Acquisition: Turn Instagram Comments into Customers—Using DM Automation for eCommerce Growth with Mel Eilers, Socially Sound","slug":"customer-acquisition-turn-instagram-comments-into-customers-using-dm-automation-for-ecommerce-growth-with-mel-eilers-socially-sound","published_at":"2025-12-10T01:15:30+00:00","page_url":"https://stenobird.com/podcast/keep-optimising-381064/customer-acquisition-turn-instagram-comments-into-customers-using-dm-automation-for-ecommerce-growth-with-mel-eilers-socially-sound","show_page_url":"https://stenobird.com/podcast/keep-optimising-381064","url":"https://keepoptimising.com/instagram-dm-automation-mel-eilers-podcast","audio_url":"https://audio4.redcircle.com/episodes/5a5fbc97-dc97-4ee2-925c-a229df8f7e2b/stream.mp3","summary":"Mel Eilers has been deep in driving sales from social media for nearly 10 years. Via her agency Socially Sound, Mel now specialises in helping clients get more from their Instagram content by embracing conversational marketing. – Yeah, we’re talking Insta DMs! In this episode, Mel shares how eCommerce brands can turn organic engagement into real sales using Instagram DM automation. From boosting conversions to building stronger customer relationships, she reveals the simple steps to make your social content work harder. 💡 Update from Mel: Since recording this episode, ManyChat has now launched its TikTok integration in the US! When Mel shared her “crystal ball” prediction, it was still in beta — but it’s already becoming a reality for brands. Dive in: [04:54] Instagram DM Marketing Shift [06:14] DM Automation for Marketing Success [12:11] Organic Content Comes First [16:09] Streamlining Product Links in DMs [20:04] \"Instagram Automation Tips Explained\" [22:38] ManyChat: Trusted Meta Partner [25:26] Insider Tips from Mel! Organic Content Fuels Every Automation Before you jump into automation, you need strong organic content. Mel explained that DM automation only works if your posts already get real engagement. Think of it as adding fuel to a fire — you need the spark first. Focus on posts that connect with your audience, encourage comments, and reflect your brand’s tone. Once you have that, tools like ManyChat can amplify results and turn engagement into measurable sales or email signups. Instagram DMs Can Be a Powerful Sales Channel Instagram DMs are no longer just for customer service. They’re now a direct route to conversions. By using tools like ManyChat, you can automate DMs to deliver product links, discount codes, or signup offers the moment someone comments on y…","meta_description":"Mel Eilers has been deep in driving sales from social media for nearly 10 years. Via her agency Socially Sound, Mel now specialises in helping clients get…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2166,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/keep-optimising-381064/episodes/customer-acquisition-turn-instagram-comments-into-customers-using-dm-automation-for-ecommerce-growth-with-mel-eilers-socially-sound/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/keep-optimising-381064/customer-acquisition-turn-instagram-comments-into-customers-using-dm-automation-for-ecommerce-growth-with-mel-eilers-socially-sound.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}