{"podcast":{"title":"Keep Optimising","slug":"keep-optimising-381064","podcast_index_feed_id":381064,"rss_url":"https://feeds.redcircle.com/bac4715c-d4de-4ad1-9a11-714ef5683d52","website_url":"https://redcircle.com/shows/keep-optimising","image_url":"https://media.redcircle.com/images/2025/7/23/8/828ad943-e759-419d-91ae-4924bedd6e2d_YiBZLsm8NzuYMY-H_dl4Xwl7.png","author":"Chloe Thomas","episode_count":308,"summary":"For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Next Mini-Series = Marketplaces, including Amazon - Last Mini-Series = Google Ads Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chl…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/keep-optimising-381064"},"episode":{"title":"Customer Acquisition: Meta Ads for 2026 – with Elyse Collat","slug":"customer-acquisition-meta-ads-for-2026-with-elyse-collat","published_at":"2025-12-17T01:15:43+00:00","page_url":"https://stenobird.com/podcast/keep-optimising-381064/customer-acquisition-meta-ads-for-2026-with-elyse-collat","show_page_url":"https://stenobird.com/podcast/keep-optimising-381064","url":"https://keepoptimising.com/elyse-collat-ecommerce-facebook-ads-podcast","audio_url":"https://audio4.redcircle.com/episodes/5a7c4562-ccc4-4bfe-b071-063ac9d8ae60/stream.mp3","summary":"Elyse Collat is a digital growth leader and eCommerce strategist with 15+ years of experience helping purpose-driven brands scale with impact. Including delivering triple-digital growth for multiple global brands like frank green, Thankyou, and STAAND. In this episode, she reveals what’s actually working right now in Meta ads, and how brands can combine smart testing with strategic creative to unlock real, sustainable customer acquisition. Dive in: [05:41] \"Pragmatic Growth Through Testing\" [07:28] \"Effective Targeted Ad Campaigns\" [11:37] Balancing Creator Freedom and Guidance [14:28] Creative Targeting Tips for Ads [18:12] Creative Testing for Growth [23:07] Insider Tips from Elyse! Creative is now the primary targeting engine Facebook’s algorithm has evolved, which means your creative is what now decides who your ads reach. When the message, tone, and visuals speak directly to a specific buyer, Meta will find those people for you. This makes generic, “one-size fits all” ads ineffective. eCommerce brands that speak clearly to a niche see lower CAC and higher conversion. The key is showing real problem-solving benefits, emotional triggers, and relatable messaging that feels authentic. Build a content flywheel, not one-off ads Don’t build campaigns from scratch every time. Instead, create reusable video components — multiple hooks, angles, and visuals — that you can mix, match, and iterate. This gives you dozens of variations from the same footage. It keeps your content pipeline full without constant production. eCommerce brands that adopt this system never “run out of creative,” and they maintain freshness and performance steadily over time. Testing isn’t optional — it’s the operating system for growth Elyse emphasizes that constant testing is vital in a rapidly shift…","meta_description":"Elyse Collat is a digital growth leader and eCommerce strategist with 15+ years of experience helping purpose-driven brands scale with impact. Including d…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1812,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/keep-optimising-381064/episodes/customer-acquisition-meta-ads-for-2026-with-elyse-collat/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/keep-optimising-381064/customer-acquisition-meta-ads-for-2026-with-elyse-collat.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}