{"podcast":{"title":"Kanawha Valley Hustlers","slug":"kanawha-valley-hustlers-6379539","podcast_index_feed_id":6379539,"rss_url":"https://www.joejustice.org/feed/mp3/","website_url":"https://www.joejustice.org","image_url":"https://www.joejustice.org/wp-content/uploads/2023/05/Podcast-Poster-scaled.jpg","author":"Joe Justice","episode_count":320,"summary":"The Kanawha Valley Hustle podcast is your source for inspiration and insights from the creative minds and hardworking hustlers who call the Kanawha Valley area home. Whether you're looking to start your own business, pursue a creative passion, or simply want to learn more about the movers and shakers in your community, the Kanawha Valley Hustle has something for you.","last_synced_at":"2026-07-24T06:20:48.059224+00:00","page_url":"https://stenobird.com/podcast/kanawha-valley-hustlers-6379539"},"episode":{"title":"The 7-11-4 Rule for Modern Marketing","slug":"the-7-11-4-rule-for-modern-marketing","published_at":"2026-04-21T16:41:06+00:00","page_url":"https://stenobird.com/podcast/kanawha-valley-hustlers-6379539/the-7-11-4-rule-for-modern-marketing","show_page_url":"https://stenobird.com/podcast/kanawha-valley-hustlers-6379539","url":"https://www.joejustice.org/the-7-11-4-rule-for-modern-marketing/","audio_url":"https://www.joejustice.org/podlove/file/313/s/feed/c/mp3/KVH294.mp3","summary":"In this episode of the Kanawha Valley Hustlers podcast, I explain that we are living through a trust recession, and that is changing how people buy. I make the case that visibility alone is not enough because people are hit with scams, spam, and sales messages all day, so they do not trust businesses right away. I break down the 7-11-4 idea to show what it takes to earn that trust: seven hours of engagement, eleven touch points, and four platforms before a prospect is ready to consider buying. I use examples like ads, networking, business cards, LinkedIn, Google, and in person conversations to show how trust gets built across multiple channels over time. My point is that no single ad, post, or sales call carries the load by itself. Businesses need to stop looking for one magic move and start building a system that keeps them visible, credible, and easy to verify wherever buyers go looking.","meta_description":"In this episode of the Kanawha Valley Hustlers podcast, I explain that we are living through a trust recession, and that is changing how people buy. I mak…","key_points":[],"chapters":[],"topics":[],"duration_seconds":0,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/kanawha-valley-hustlers-6379539/episodes/the-7-11-4-rule-for-modern-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/kanawha-valley-hustlers-6379539/the-7-11-4-rule-for-modern-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}