{"podcast":{"title":"Kanawha Valley Hustlers","slug":"kanawha-valley-hustlers-6379539","podcast_index_feed_id":6379539,"rss_url":"https://www.joejustice.org/feed/mp3/","website_url":"https://www.joejustice.org","image_url":"https://www.joejustice.org/wp-content/uploads/2023/05/Podcast-Poster-scaled.jpg","author":"Joe Justice","episode_count":320,"summary":"The Kanawha Valley Hustle podcast is your source for inspiration and insights from the creative minds and hardworking hustlers who call the Kanawha Valley area home. Whether you're looking to start your own business, pursue a creative passion, or simply want to learn more about the movers and shakers in your community, the Kanawha Valley Hustle has something for you.","last_synced_at":"2026-07-24T06:20:48.059224+00:00","page_url":"https://stenobird.com/podcast/kanawha-valley-hustlers-6379539"},"episode":{"title":"Mykah Ballard on Building a Message That Reaches the Right People","slug":"mykah-ballard-on-building-a-message-that-reaches-the-right-people","published_at":"2026-06-04T22:18:38+00:00","page_url":"https://stenobird.com/podcast/kanawha-valley-hustlers-6379539/mykah-ballard-on-building-a-message-that-reaches-the-right-people","show_page_url":"https://stenobird.com/podcast/kanawha-valley-hustlers-6379539","url":"https://www.joejustice.org/mykah-ballard-on-building-a-message-that-reaches-the-right-people/","audio_url":"https://www.joejustice.org/podlove/file/328/s/feed/c/mp3/KVH307.mp3","summary":"In this episode of the Kanawha Valley Hustlers podcast, I talk with Mykah Ballard, creative director for Virtue Marketing Collective. Mykah works with businesses that have a vision but need help turning it into a clear message. We talk about how many entrepreneurs are good at what they do but struggle to explain it to the right people. Mykah explains why marketing is not just posting online. It takes strategy, targeting, and a clear understanding of who you are trying to reach. She also shares one of her early lessons: trying to appeal to everyone makes your message weaker. Her best investment has been a project management and CRM system, while her biggest waste was an ad that was too broad. We also talk about self-discipline, showing up when no one is pushing you, and why every conversation can be a pitch. Mykah’s guiding principle is simple: you do not get what you do not ask for.","meta_description":"In this episode of the Kanawha Valley Hustlers podcast, I talk with Mykah Ballard, creative director for Virtue Marketing Collective. Mykah works with bus…","key_points":[],"chapters":[],"topics":[],"duration_seconds":0,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/kanawha-valley-hustlers-6379539/episodes/mykah-ballard-on-building-a-message-that-reaches-the-right-people/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/kanawha-valley-hustlers-6379539/mykah-ballard-on-building-a-message-that-reaches-the-right-people.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}