{"podcast":{"title":"JFDI — The Show for Freelance Social Media Managers","slug":"jfdi-the-show-for-freelance-social-media-managers-4361679","podcast_index_feed_id":4361679,"rss_url":"https://feeds.captivate.fm/jfdi/","website_url":"https://thetwolauras.com","image_url":"https://artwork.captivate.fm/2c0ffc84-b286-43fd-beed-f820aee7eb87/pmVQYK92k-hN3ZZn0P2wfYXS.jpg","author":"The Two Lauras","episode_count":207,"summary":"You built a business doing social media for clients. The goal was freedom, good money, and work you actually enjoy. What you got was six clients paying £400 a month, a laptop that never fully closes, and the creeping suspicion that everyone else has figured something out that you haven't. That's exactly why JFDI exists. Every week, The Two Lauras — Laura Moore and Laura Davis — give freelance social media managers the honest, practical advice that actually moves the needle. How to charge more without losing the clients you've got. How to stop working evenings for people who treat your invoice like a suggestion. How to use AI to work smarter without it eating your soul. How to build a freelance social media business that pays you properly and doesn't make you want to dust off your old CV. We've got nearly 30 years of marketing experience between us, and we've been building successful freelance social media businesses long enough to have seen every trend, algorithm change, and industry shake-up coming. We know what works, we know what's nonsense, and we're not shy about telling you which is which. JFDI stands for Just F***ing Do It. And that's the energy here. New episodes every wee…","last_synced_at":"2026-09-08T10:17:59.965204+00:00","page_url":"https://stenobird.com/podcast/jfdi-the-show-for-freelance-social-media-managers-4361679"},"episode":{"title":"180: How to Create CTAs That Actually Boost Engagement & Sales","slug":"180-how-to-create-ctas-that-actually-boost-engagement-sales","published_at":"2025-10-28T03:00:00+00:00","page_url":"https://stenobird.com/podcast/jfdi-the-show-for-freelance-social-media-managers-4361679/180-how-to-create-ctas-that-actually-boost-engagement-sales","show_page_url":"https://stenobird.com/podcast/jfdi-the-show-for-freelance-social-media-managers-4361679","url":"https://thetwolauras.com/podcast/180-how-to-create-ctas-that-actually-boost-engagement-sales","audio_url":"https://episodes.captivate.fm/episode/864f7ec6-e88b-4246-88dd-0ff1f0531199.mp3","summary":"Using calls to action in your content can so easily feel like you’re being spammy by asking your audience to take action – but it doesn’t have to be that way. CTAs, after all, are the difference between actually marketing on social media and just plain old content creation. So, in today’s episode, we’re running through loads of different ideas for your next CTA, whether you want to drive engagement or conversions! In this episode, we’re chatting about: Why CTAs are essential and are the difference between content creation & social media marketing Examples of questions you can use to encourage engagement CTAs for engagement vs CTAs for conversions A quick way to test how good your next CTA is! Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras ! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras .","meta_description":"Using calls to action in your content can so easily feel like you’re being spammy by asking your audience to take action – but it doesn’t have to be that…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1119,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/jfdi-the-show-for-freelance-social-media-managers-4361679/episodes/180-how-to-create-ctas-that-actually-boost-engagement-sales/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/jfdi-the-show-for-freelance-social-media-managers-4361679/180-how-to-create-ctas-that-actually-boost-engagement-sales.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}