{"podcast":{"title":"Italian Wine Podcast","slug":"italian-wine-podcast-326131","podcast_index_feed_id":326131,"rss_url":"https://feeds.megaphone.fm/MJS8122694951","website_url":"http://www.italianwinepodcast.com/","image_url":"https://megaphone.imgix.net/podcasts/574248e4-87b2-11ee-ac3b-b71ab9b899c4/image/Italian_Wine_Podcast_Logo.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Italian Wine Podcast","episode_count":2830,"summary":"The Italian Wine Podcast is a storytelling project dedicated to the fascinating world of Italian wine. New episodes are published every day – so stay tuned! With more grape varieties and more diverse grape growing regions than any other country in the world, the story of Italian wine is a rich and captivating one. While the popularity of Italian wine continues to grow in every corner of the globe, inspired by a deep affection for the Italian way of life, the Italian Wine Podcast seeks to entertain, educate and inform. Embracing Italian food, travel, lifestyle and culture, IWP has something for every taste!","last_synced_at":"2026-09-25T16:22:02.115074+00:00","page_url":"https://stenobird.com/podcast/italian-wine-podcast-326131"},"episode":{"title":"Ep. 2790 Italian Wine in the US: Building a Narrative and Reaching Asian American Consumers with Susan R. Lin MW | Masterclass US Wine Market","slug":"ep-2790-italian-wine-in-the-us-building-a-narrative-and-reaching-asian-american-consumers-with-susan-r-lin-mw-masterclass-us-wine-market","published_at":"2026-09-14T06:00:00+00:00","page_url":"https://stenobird.com/podcast/italian-wine-podcast-326131/ep-2790-italian-wine-in-the-us-building-a-narrative-and-reaching-asian-american-consumers-with-susan-r-lin-mw-masterclass-us-wine-market","show_page_url":"https://stenobird.com/podcast/italian-wine-podcast-326131","url":"https://www.italianwinepodcast.com/","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MJS5659858284.mp3","summary":"Welcome to Episode 2790 of the Italian Wine Podcast. In this episode of the Masterclass US Wine Market, Barbara Fitzgerald is joined by Susan R. Lin MW to explore how Italian wine producers can build stronger narratives in the US market and connect with one of the industry's fastest-growing audiences: Asian-American consumers. Susan also shares five key elements of a strong wine narrative and insights from her work combining storytelling, music and wine, including the examples of wineries from the US and Italy. Key Takeaways: Price matters, but your narrative matters more. Memorable experiences are the key to building presence. Asian-American wine consumers represent a fast-growing, high-value market segment in the US. More about the guest: Susan R. Lin, MW, is Head of Wine Expertise for San Francisco-based boutique retailer Belmont Wine Exchange and President & Co-Founder of the Asian Wine Association of America. She holds a Master of Fine Arts in Classical Piano and Musicology, and in her independent consultancy she specializes in music and wine pairings and experiences grounded in academic research and brand strategy. Susan previously worked in tech as a program manager for Google Search and Maps quality and has lived and traveled extensively in East Asia. She was named a Master of Wine in 2021 after her research paper on the influence of classical music on the perception of Champagne. Connect: Instagram: https://www.instagram.com/susanrlin/ LinkedIn: https://www.linkedin.com/in/susanrlin/ Website: https://linsusanr.wixsite.com/susan More about the host: With a career of nearly two decades in the wine industry, Barbara Fitzgerald specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive expe…","meta_description":"Welcome to Episode 2790 of the Italian Wine Podcast. In this episode of the Masterclass US Wine Market, Barbara Fitzgerald is joined by Susan R. Lin MW to…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2097,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/italian-wine-podcast-326131/episodes/ep-2790-italian-wine-in-the-us-building-a-narrative-and-reaching-asian-american-consumers-with-susan-r-lin-mw-masterclass-us-wine-market/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/italian-wine-podcast-326131/ep-2790-italian-wine-in-the-us-building-a-narrative-and-reaching-asian-american-consumers-with-susan-r-lin-mw-masterclass-us-wine-market.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}