{"podcast":{"title":"Italian Wine Podcast","slug":"italian-wine-podcast-326131","podcast_index_feed_id":326131,"rss_url":"https://feeds.megaphone.fm/MJS8122694951","website_url":"http://www.italianwinepodcast.com/","image_url":"https://megaphone.imgix.net/podcasts/574248e4-87b2-11ee-ac3b-b71ab9b899c4/image/Italian_Wine_Podcast_Logo.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Italian Wine Podcast","episode_count":2775,"summary":"The Italian Wine Podcast is a storytelling project dedicated to the fascinating world of Italian wine. New episodes are published every day – so stay tuned! With more grape varieties and more diverse grape growing regions than any other country in the world, the story of Italian wine is a rich and captivating one. While the popularity of Italian wine continues to grow in every corner of the globe, inspired by a deep affection for the Italian way of life, the Italian Wine Podcast seeks to entertain, educate and inform. Embracing Italian food, travel, lifestyle and culture, IWP has something for every taste!","last_synced_at":"2026-07-24T14:21:28.115493+00:00","page_url":"https://stenobird.com/podcast/italian-wine-podcast-326131"},"episode":{"title":"Ep. 2742 Wine Marketing Insights: Positioning, Occasions & New Consumers with Molly Bossardt | Masterclass US Wine Market","slug":"ep-2742-wine-marketing-insights-positioning-occasions-new-consumers-with-molly-bossardt-masterclass-us-wine-market","published_at":"2026-07-20T06:00:00+00:00","page_url":"https://stenobird.com/podcast/italian-wine-podcast-326131/ep-2742-wine-marketing-insights-positioning-occasions-new-consumers-with-molly-bossardt-masterclass-us-wine-market","show_page_url":"https://stenobird.com/podcast/italian-wine-podcast-326131","url":"https://www.italianwinepodcast.com/","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MJS9145633574.mp3","summary":"Welcome to Episode 2742 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald speaks with Molly Bossardt about the future of wine marketing, exploring consumer behavior, subscription models, strategies for engaging different generations, lessons from the coffee industry, the role of education, and why creating new wine occasions may be the key to building stronger brands. Key Takeaways: Wine doesn't necessarily have a consumer problem—it has a positioning problem. The wine industry spends a lot of time explaining wine, but not enough time making people want it. The future belongs to the brands that create occasions. More about the guest:  Molly Bossardt is a wine marketing strategist and founder of Bread & Butter Digital Marketing, where she helps wineries build the systems behind consistent, revenue-driving marketing. With 10 years of marketing experience and six years focused entirely on the drinks industry, Molly specializes in email, content, and paid social strategies designed around the wine calendar. Her framework has helped generate $120K in revenue in four months at a 10.44x return on ad spend. She is also the creator of the Winery Growth Lab, a six-month consulting program for winery owners who are tired of marketing without a plan and want a clear, repeatable system. Originally from Virginia, Molly recently moved to Torino, Italy, where she continues to work with wine brands while exploring Italian wine, culture, and life abroad. Connect:  Website: https://www.breadandbutterdigitalmarketing.com/  Linkedin: https://www.linkedin.com/in/molly-bossardt-5a804859/  Instagram: https://www.instagram.com/mollybossardt/  More about the host: With a career of nearly two decades in the wine industry, Barbara Fitzgerald specializes in…","meta_description":"Welcome to Episode 2742 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald speaks with Molly Bossardt about the future of wine marketing, ex…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1939,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/italian-wine-podcast-326131/episodes/ep-2742-wine-marketing-insights-positioning-occasions-new-consumers-with-molly-bossardt-masterclass-us-wine-market/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/italian-wine-podcast-326131/ep-2742-wine-marketing-insights-positioning-occasions-new-consumers-with-molly-bossardt-masterclass-us-wine-market.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}