{"podcast":{"title":"IT’S JUST COFFEE!","slug":"it-s-just-coffee-6912872","podcast_index_feed_id":6912872,"rss_url":"https://feeds.megaphone.fm/itsjustcoffee","website_url":"https://www.itsjustcoffeepod.com/","image_url":"https://megaphone.imgix.net/podcasts/dfd104de-126d-11ef-a12c-9fc2ed5a789d/image/95d82fbd798334bb6538ca47b88039ef.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Rohan Cooke","episode_count":221,"summary":"Whether you’re a world barista champion brewing a $150 rare coffee from the hills of Panama, or you’re stirring a spoon of instant coffee in boiling water, at the end of the day, It’s Just Coffee! It’s Just Coffee! is a podcast for all those coffee lovers out there and we're endeavouring on a journey to find the perfect cup. Not only will we be talking to the world’s best coffee makers and roasters, we’re going to be talking to athletes, comedians, celebrities and anyone that just loves a great cup of coffee. The coffee community around the world is engaged and passionate (sometimes to a fault), and we want to explore some of the biggest debates that happen across the Internet, and in the local cafe around the corner from you. Questions like: • Which country has the best coffee in the world? • Should it be illegal to mix milk in black coffee? • Is Starbucks actually coffee? We’ll dive into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day, that It’s Just Coffee!","last_synced_at":"2026-06-12T20:20:30.762336+00:00","page_url":"https://stenobird.com/podcast/it-s-just-coffee-6912872"},"episode":{"title":"The Global Coffee Price is a Lie | Kenneth Barigye, Ugandan Agribusiness Expert","slug":"the-global-coffee-price-is-a-lie-kenneth-barigye-ugandan-agribusiness-expert","published_at":"2026-05-13T19:00:00+00:00","page_url":"https://stenobird.com/podcast/it-s-just-coffee-6912872/the-global-coffee-price-is-a-lie-kenneth-barigye-ugandan-agribusiness-expert","show_page_url":"https://stenobird.com/podcast/it-s-just-coffee-6912872","url":"https://pdst.fm/e/traffic.megaphone.fm/SSCPTYLTD1952565842.mp3","audio_url":"https://pdst.fm/e/traffic.megaphone.fm/SSCPTYLTD1952565842.mp3","summary":"Kenneth Barigye is the Managing Director of Mountain Harvest Coffee, a business focused on supporting smallerholder farms across Uganda. In this episode he explores why there can’t be a “single” global coffee price due to the differentiating cost of production across markets, and advocates for a reframing of green-buying. He also shares his personal insight into the farming communities of Uganda, noting the 85-year-old farmer who has never tasted coffee, and how macadamias, rabbits, and beehives could just be the solution to save specialty coffee farms. If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee! Find Kenneth here: https://www.instagram.com/kennethbarigye/ Mountain Harvest: https://mountainharvest.com/ 00:00 - Intro 01:48 - Uganda’s Coffee Industry Explained 05:08 - The Aging Farmer Problem 07:17 - Why Young People Are Leaving Coffee Farming 09:16 - Supporting Coffee Farmers Better 12:03 - Why Global Coffee Pricing Fails 18:14 - What Great Coffee Buyers Do 24:29 - Building Better Producer Relationships 27:19 - Biggest Green Buyer Mistakes 32:24 - Smarter Coffee Buying & Planning 39:15 - The Future Of Coffee Supply Chains 41:54 - Coffee Market Update 44:09 - Kenneth’s Hot Take On Coffee Pricing 46:30 - Is Specialty Coffee Broken? 50:46 - Industry Shout Outs 52:08 - Final Thoughts & Outro Want more coffee content? IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share&ltsid=4e8cead0-6644-4c4a-b419-28c825b1b236 Want to get in touch? Hit us up at hello@itsjustcoffeepod.com for any questions or comments. Proudly sponsored by: Marco Beverage Systems: https://www.instagram.com/marcobeveragesystems/ Apax…","meta_description":"Kenneth Barigye is the Managing Director of Mountain Harvest Coffee, a business focused on supporting smallerholder farms across Uganda. In this episode h…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3168,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/it-s-just-coffee-6912872/episodes/the-global-coffee-price-is-a-lie-kenneth-barigye-ugandan-agribusiness-expert/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/it-s-just-coffee-6912872/the-global-coffee-price-is-a-lie-kenneth-barigye-ugandan-agribusiness-expert.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}