{"podcast":{"title":"IT’S JUST COFFEE!","slug":"it-s-just-coffee-6912872","podcast_index_feed_id":6912872,"rss_url":"https://feeds.megaphone.fm/itsjustcoffee","website_url":"https://www.itsjustcoffeepod.com/","image_url":"https://megaphone.imgix.net/podcasts/dfd104de-126d-11ef-a12c-9fc2ed5a789d/image/95d82fbd798334bb6538ca47b88039ef.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Rohan Cooke","episode_count":221,"summary":"Whether you’re a world barista champion brewing a $150 rare coffee from the hills of Panama, or you’re stirring a spoon of instant coffee in boiling water, at the end of the day, It’s Just Coffee! It’s Just Coffee! is a podcast for all those coffee lovers out there and we're endeavouring on a journey to find the perfect cup. Not only will we be talking to the world’s best coffee makers and roasters, we’re going to be talking to athletes, comedians, celebrities and anyone that just loves a great cup of coffee. The coffee community around the world is engaged and passionate (sometimes to a fault), and we want to explore some of the biggest debates that happen across the Internet, and in the local cafe around the corner from you. Questions like: • Which country has the best coffee in the world? • Should it be illegal to mix milk in black coffee? • Is Starbucks actually coffee? We’ll dive into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day, that It’s Just Coffee!","last_synced_at":"2026-06-12T20:20:30.762336+00:00","page_url":"https://stenobird.com/podcast/it-s-just-coffee-6912872"},"episode":{"title":"How To Scale A Business Without Losing Soul | Nolan Hirte of PROUD MARY COFFEE!","slug":"how-to-scale-a-business-without-losing-soul-nolan-hirte-of-proud-mary-coffee","published_at":"2026-04-07T01:26:00+00:00","page_url":"https://stenobird.com/podcast/it-s-just-coffee-6912872/how-to-scale-a-business-without-losing-soul-nolan-hirte-of-proud-mary-coffee","show_page_url":"https://stenobird.com/podcast/it-s-just-coffee-6912872","url":"https://pdst.fm/e/traffic.megaphone.fm/SSCPTYLTD5611891401.mp3","audio_url":"https://pdst.fm/e/traffic.megaphone.fm/SSCPTYLTD5611891401.mp3","summary":"If anyone truly lives for coffee, it’s Nolan Hirte. Founder of the wildly successful Proud Mary Coffee, Nolan’s passion for coffee bleeds out into every aspect of his business, making Proud Mary an iconic name across Australia and the U.S. We spoke to him at MICE26 about Proud Mary’s journey scaling to the U.S, as well as mood-based coffee labelling, barriers for young people entering the industry, and the Honduran producer who won the Cup of Excellence using a recipe from ChatGPT! CHAPTERS 00:00 Intro & Nolan Hirte 02:08 Coffee Journey & Passion 04:09 Creating a Coffee Experience 06:20 Why Storytelling Matters 08:05 Making Specialty Coffee Accessible 10:26 Sponsor: Marco MilkPal 11:07 Expensive Coffee Debate 12:44 Attracting New Coffee Drinkers 15:00 Simplifying Coffee Communication 18:22 Hospitality & Customer Experience 21:31 Building Team Culture 29:36 Future of Coffee & Technology 37:33 New Ideas & Coffee Experiences 41:53 Industry Shoutout & Outro If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee! Nolan Hirte: https://www.instagram.com/nolan.hirte/ Proud Mary Coffee: https://www.instagram.com/proudmarycoffee/ Want more coffee content? IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share&ltsid=4e8cead0-6644-4c4a-b419-28c825b1b236 Want to get in touch? Hit us up at hello@itsjustcoffeepod.com for any questions or comments. Proudly sponsored by: Marco Beverage Systems: https://www.instagram.com/marcobeveragesystems/ Apax Lab: https://apaxlab.com/ Condesa Co.Lab: https://condesacolab.com.au/ Riverina Fresh: https://www.riverinafresh.com.au/ Thanks for listening! Learn more about your ad choices. Visit…","meta_description":"If anyone truly lives for coffee, it’s Nolan Hirte. Founder of the wildly successful Proud Mary Coffee, Nolan’s passion for coffee bleeds out into every a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2753,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/it-s-just-coffee-6912872/episodes/how-to-scale-a-business-without-losing-soul-nolan-hirte-of-proud-mary-coffee/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/it-s-just-coffee-6912872/how-to-scale-a-business-without-losing-soul-nolan-hirte-of-proud-mary-coffee.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}