{"podcast":{"title":"It's All Poetry","slug":"it-s-all-poetry-6729537","podcast_index_feed_id":6729537,"rss_url":"https://feeds.transistor.fm/its-all-poetry","website_url":"https://www.nicolecopy.com","image_url":"https://img.transistorcdn.com/XXL9BJ9SIB05wzscdRFxedX-VVTY-vNZLwHqH_YVGNI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85Zjcz/Nzk3YzQzYjcwNDM3/MmU4YmYzZjhhMjFi/MWZjYS5qcGc.jpg","author":"Nicole Cloutier","episode_count":64,"summary":"From marketing to spellcasting, words are humans' most powerful tool. So let's look at them with intention. In each episode, Nicole Cloutier is joined by a guest to do a deep dive into exactly one word. Where did it come from? What does it mean? Does that meaning align with how we use it? Should it? Guaranteed to change the way you think about the words we use every day. Released every Thursday when in season. Sign up for free weekly marketing prompts at https://www.nicolecopy.com/prompts","last_synced_at":"2026-09-04T00:23:32.740819+00:00","page_url":"https://stenobird.com/podcast/it-s-all-poetry-6729537"},"episode":{"title":"Sustain, Maintain, & Entertain: Redefining Sustainability (with Kim Grob)","slug":"sustain-maintain-entertain-redefining-sustainability-with-kim-grob","published_at":"2026-03-26T08:44:00+00:00","page_url":"https://stenobird.com/podcast/it-s-all-poetry-6729537/sustain-maintain-entertain-redefining-sustainability-with-kim-grob","show_page_url":"https://stenobird.com/podcast/it-s-all-poetry-6729537","url":"https://itsallpoetry.transistor.fm/s4/48","audio_url":"https://media.transistor.fm/7b62fd3f/4819bb2e.mp3","summary":"Oh, hello to all you Planet-Friendly Poets, Renewable Rhapsodists, and Symbiotic Scribes. In this week’s “energy-efficient” episode, Nicole talks with content strategist, storyteller, and co-founder of the sustainability marketing agency Right On!, Kim Grob. Together they unpack the complicated and sometimes controversial word sustainability. From overused buzzword to something quietly pushed to the back burner in today’s era of “greenhushing,” they discuss how great storytelling and getting specific can bring some much needed energy back to the \"S\" word. So pop in a piece of your favorite chewing gum, tend to your tenets, and let’s align with natural forces… as we define sustainability. Further Research Find out more about Kim and Right On at their website: https://wearerighton.com/ As always, you can reach the team at itsallpoetry.podcast@gmail.com","meta_description":"Oh, hello to all you Planet-Friendly Poets, Renewable Rhapsodists, and Symbiotic Scribes. In this week’s “energy-efficient” episode, Nicole talks with con…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2585,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/it-s-all-poetry-6729537/episodes/sustain-maintain-entertain-redefining-sustainability-with-kim-grob/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/it-s-all-poetry-6729537/sustain-maintain-entertain-redefining-sustainability-with-kim-grob.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}