{"podcast":{"title":"It's All Poetry","slug":"it-s-all-poetry-6729537","podcast_index_feed_id":6729537,"rss_url":"https://feeds.transistor.fm/its-all-poetry","website_url":"https://www.nicolecopy.com","image_url":"https://img.transistorcdn.com/XXL9BJ9SIB05wzscdRFxedX-VVTY-vNZLwHqH_YVGNI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85Zjcz/Nzk3YzQzYjcwNDM3/MmU4YmYzZjhhMjFi/MWZjYS5qcGc.jpg","author":"Nicole Cloutier","episode_count":64,"summary":"From marketing to spellcasting, words are humans' most powerful tool. So let's look at them with intention. In each episode, Nicole Cloutier is joined by a guest to do a deep dive into exactly one word. Where did it come from? What does it mean? Does that meaning align with how we use it? Should it? Guaranteed to change the way you think about the words we use every day. Released every Thursday when in season. Sign up for free weekly marketing prompts at https://www.nicolecopy.com/prompts","last_synced_at":"2026-09-04T00:23:32.740819+00:00","page_url":"https://stenobird.com/podcast/it-s-all-poetry-6729537"},"episode":{"title":"Copy is Poetry with a Purpose (with Nicki Krawczyk)","slug":"copy-is-poetry-with-a-purpose-with-nicki-krawczyk","published_at":"2026-08-27T08:44:00+00:00","page_url":"https://stenobird.com/podcast/it-s-all-poetry-6729537/copy-is-poetry-with-a-purpose-with-nicki-krawczyk","show_page_url":"https://stenobird.com/podcast/it-s-all-poetry-6729537","url":"https://itsallpoetry.transistor.fm/s5/61","audio_url":"https://media.transistor.fm/d0976099/dc85dca8.mp3","summary":"Oh hello, to all you \"Penciling Poets,\" \"Lithoing Lexophiles,\" and \"Verbalizing Vocababulists.\" We're continuing this season's theme of 'Mentor'tainers as Nicole sits down with the creator of the Comprehensive Copywriting Academy and longtime mentor, Nicki Krawczyk , to discuss the word copy . They explore the word's many meanings, from its older roots in reproduction and news to its modern role in marketing and persuasion. Together, they trace how the word evolved across centuries, why it still causes confusion, and how it connects to ideas like abundance, power, and creative strategy. So, let's order some hors d'oeuvres for the table, pick a fight with our favorite AI model, and get ready to learn the best-kept secret in writing as we define copy . And remember... your handwriting doesn't matter. Further Research You can find Nicki and the Comprehensive Copywriting Academy here - https://thecca.co/ As always, you can reach the team at itsallpoetry.podcast@gmail.com","meta_description":"Oh hello, to all you \"Penciling Poets,\" \"Lithoing Lexophiles,\" and \"Verbalizing Vocababulists.\" We're continuing this season's theme of 'Mentor'tainers as…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2870,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/it-s-all-poetry-6729537/episodes/copy-is-poetry-with-a-purpose-with-nicki-krawczyk/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/it-s-all-poetry-6729537/copy-is-poetry-with-a-purpose-with-nicki-krawczyk.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}