{"podcast":{"title":"It's a Numbers Game","slug":"it-s-a-numbers-game-5444783","podcast_index_feed_id":5444783,"rss_url":"https://feeds.libsyn.com/403931/rss","website_url":"https://sites.libsyn.com/403931","image_url":"https://static.libsyn.com/p/assets/a/5/4/b/a54b5b3d8d0617f8e55e3c100dce7605/Final-MSP-Finance-Team-Podcast-20240909-3d3wdeje9k.png","author":"The MSP Finance Team","episode_count":133,"summary":"The MSP Finance Team Podcast \"It's a Numbers Game\" from the only financial management solution for MSPs in the UK, founded by former MSP-owners.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/it-s-a-numbers-game-5444783"},"episode":{"title":"EP120 – Selling Cybersecurity to Clients Who Think They're Not a Target with Adam Pilton","slug":"ep120-selling-cybersecurity-to-clients-who-think-they-re-not-a-target-with-adam-pilton","published_at":"2026-01-11T16:00:00+00:00","page_url":"https://stenobird.com/podcast/it-s-a-numbers-game-5444783/ep120-selling-cybersecurity-to-clients-who-think-they-re-not-a-target-with-adam-pilton","show_page_url":"https://stenobird.com/podcast/it-s-a-numbers-game-5444783","url":"https://09c50608-3af9-4380-ae1e-9bdeebb68b70.libsyn.com/ep120-selling-cybersecurity-to-clients-who-think-theyre-not-a-target-with-adam-pilton","audio_url":"https://traffic.libsyn.com/secure/09c50608-3af9-4380-ae1e-9bdeebb68b70/EP121_-_Selling_Cybersecurity_to_Clients_Who_Think_Theyre_Not_a_Target_with_Adam_Pilton2.mp3?dest-id=3337619","summary":"In this episode, Adam Pilton from Heimdal discusses his role in educating and supporting MSPs and small businesses on cybersecurity. He shares his unique perspective drawn from a 15-year career in law enforcement and as a Cyber Essentials auditor. The conversation covers the importance of storytelling, recognising and mitigating risks, maintaining cybersecurity standards like Cyber Essentials, and building trust-based client relationships. Practical strategies for engaging clients and the necessity of continued education on cybersecurity threats are also highlighted. 00:00 Introduction and Guest Welcome 00:25 Adam's Background and Role at Heimdal 02:26 Challenges Faced by Small Businesses in Cybersecurity 06:52 Importance of Storytelling in Cybersecurity 12:18 Cyber Essentials and Frameworks 24:50 Client Relationships and Trust 31:55 Conclusion and Contact Information Connect with Adam Pilton LinkedIn by clicking here – https://www.linkedin.com/in/adampilton Read Adam Pilton's newsletter at – https://www.linkedin.com/newsletters/the-cyber-detective%E2%80%99s-notebook-7389285479634075648/ Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/danielwelling/ Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/ Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/ MSP Glossary: MSP Finance Glossary Explained | MSP Finance Team We look forward to catching up with you on the next one. Stay tuned!","meta_description":"In this episode, Adam Pilton from Heimdal discusses his role in educating and supporting MSPs and small businesses on cybersecurity. He shares his unique…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2081,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/it-s-a-numbers-game-5444783/episodes/ep120-selling-cybersecurity-to-clients-who-think-they-re-not-a-target-with-adam-pilton/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/it-s-a-numbers-game-5444783/ep120-selling-cybersecurity-to-clients-who-think-they-re-not-a-target-with-adam-pilton.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}