{"podcast":{"title":"It Gets Late Early","slug":"it-gets-late-early-6096744","podcast_index_feed_id":6096744,"rss_url":"https://feeds.captivate.fm/it-gets-late-early/","website_url":"https://www.itgetslateearly.com/","image_url":"https://artwork.captivate.fm/dc4d6575-9642-4d43-94d5-225572b5cd9f/2026-IGLE-COVER-FINAL.png","author":"Maureen Wiley Clough","episode_count":73,"summary":"Have you ever looked around at work and realized you might be one of the oldest people in the room—and you’re not even 40 yet? It Gets Late Early is a show about what’s really happening to experienced workers as the rules of work change. We dig into layoffs dressed up as AI strategy, side hustles and portfolio careers, the quiet rise of workplace ageism, and the (sometimes harsh) reality of building a career in midlife and beyond. We connect the dots between corporate decisions, economic forces, and the real lives of people navigating a changing world of work to help make sense of it all…because the career playbook we all followed was for a game no one can win anymore. You’ll hear honest conversations, expert insights, and practical advice for people trying to figure out what comes next—all wrapped up in a healthy dose of dark humor. Because sometimes you have to laugh so you don’t cry. Hosted by Maureen Wiley Clough—corporate dropout and ex-journalist who won’t quit telling the truth about work.","last_synced_at":"2026-06-10T02:19:57.969761+00:00","page_url":"https://stenobird.com/podcast/it-gets-late-early-6096744"},"episode":{"title":"70% of the Money. Zero Attention — or Employees. What Are Brands Thinking?","slug":"70-of-the-money-zero-attention-or-employees-what-are-brands-thinking","published_at":"2025-09-02T12:00:00+00:00","page_url":"https://stenobird.com/podcast/it-gets-late-early-6096744/70-of-the-money-zero-attention-or-employees-what-are-brands-thinking","show_page_url":"https://stenobird.com/podcast/it-gets-late-early-6096744","url":"https://www.itgetslateearly.com/","audio_url":"https://episodes.captivate.fm/episode/6d66535f-a444-44ee-a983-780c8ef6ff86.mp3","summary":"Marketers love chasing Gen Z. But here’s the trillions-of-dollars blind spot: Gen X and Boomers control nearly 70% of U.S. disposable income and outspend younger generations in nearly every major category — alcohol, beauty, travel, finance, and more. So why are brands still ignoring them? In this episode, I sit down with Brent Rivard, founder and CEO of Geezer Creative, an agency built on a radical idea: the “forgotten generation” isn’t just relevant — they’re the growth engine brands are missing. We unpack how the ad industry’s obsession with youth culture has aged itself out of opportunity, what’s at stake for marketers, and how Gen X and Boomers are reshaping the creative economy. You’ll also hear shocking stats about how the industry treats its veterans, the challenges older professionals face in a rapidly evolving gig economy, and why AI is becoming a make-or-break skill for creative professionals of every generation. Because if brands keep underestimating us, that’s on them. But if we underestimate ourselves? That’s on us. The creative economy is shifting fast — from AI to the rise of the gig economy — and this conversation will give you a fresh (and dare I say slightly rebellious?) perspective on where your experience fits next. “The last thing the world needed was another ad agency, so we opened one. But we didn't just open one–we opened one that has a point of view.”  ~ Brent Rivard In This Episode: -Ageism in the advertising industry -Why Gen X consumers are crucial for marketing success -Geezer Creative’s approach to Gen X-centered marketing -The advantage of intergenerational marketing teams -Adapting to the gig economy in the creative space -Shifting client priorities and how agencies can adapt -AI and its impact on the creative industry -Encouraging…","meta_description":"Marketers love chasing Gen Z. But here’s the trillions-of-dollars blind spot: Gen X and Boomers control nearly 70% of U.S. disposable income and outspend…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2924,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/it-gets-late-early-6096744/episodes/70-of-the-money-zero-attention-or-employees-what-are-brands-thinking/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/it-gets-late-early-6096744/70-of-the-money-zero-attention-or-employees-what-are-brands-thinking.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}