{"podcast":{"title":"Israeltech","slug":"israeltech-6719677","podcast_index_feed_id":6719677,"rss_url":"https://feeds.captivate.fm/israeltech/","website_url":"https://www.israeltech.com/","image_url":"https://artwork.captivate.fm/c269a591-5c1a-426e-a770-c08cbc348307/ISRAELTECH-IsraelTech-18.png","author":"IsraelTech","episode_count":91,"summary":"Are you sick of needing to go to multiple sources to stay up to date about Israeli technology? The current landscape is outdated and does not highlight the unique personalities, culture, and chutzpah that make our ecosystem unique. We are here to change that! 😎 IsraelTech is democratizing and decentralizing access to Israeli technology, by removing the gatekeepers, and letting you hear directly from the innovators, in your favorite feed. --- Thank you to our incredible partners for making this all possible! IsraelTech is proud to partner with Deel, the global all-in-one HR and payroll platform for teams in 150+ countries. To support the show, please go check out our partners at: https://www.deel.com/israeltechyt/ IsraelTech is also proud to partner with The Recruitery, helping Israeli cybersecurity startups find top GTM talent across global markets. Find out more at: https://therecruitery.com/ --- X (Twitter): x.com/IsraelTech YouTube: youtube.com/@IsraelTech_ Facebook: facebook.com/IsraelTech48 Instagram: instagram.com/israeltech48/ TikTok: tiktok.com/@israeltech48 Spotify: open.spotify.com/show/7fkZX1RJk3kRvsumMNfwZ2 Apple: https://podcasts.apple.com/us/podcast/israeltech/id1736…","last_synced_at":"2026-06-15T14:17:59.389801+00:00","page_url":"https://stenobird.com/podcast/israeltech-6719677"},"episode":{"title":"Inside Cyfluencer: Why Trust, Not Reach, Drives Cybersecurity ft. Yael Moav","slug":"inside-cyfluencer-why-trust-not-reach-drives-cybersecurity-ft-yael-moav","published_at":"2026-04-29T06:00:00+00:00","page_url":"https://stenobird.com/podcast/israeltech-6719677/inside-cyfluencer-why-trust-not-reach-drives-cybersecurity-ft-yael-moav","show_page_url":"https://stenobird.com/podcast/israeltech-6719677","url":"https://www.israeltech.com/","audio_url":"https://episodes.captivate.fm/episode/5b0ccf4e-cb2c-4fa1-8794-a8fb9598e845.mp3","summary":"What does influencer marketing actually look like in cybersecurity? In this conversation, Yael Moav, Executive Director of Cyfluencer, shares how B2B influencer marketing works when the audience is made up of decision-makers, not consumers. From the early days of building Cyfluencer to working with global cybersecurity companies, Yael explains why trust matters more than reach, how Israeli and American companies approach marketing differently, and what it takes to build influence in a highly technical space. The discussion also covers how influencers shape brand perception, why authenticity still matters, and how this model fits into the broader Israeli tech ecosystem. Hosted by Yoel Israel --- 00:00 Intro and Cyfluencer story 03:00 Israel vs US marketing mindset 06:00 What B2B influencer marketing is 09:00 Sales cycles and brand building 11:00 How trust is actually built 15:00 Where influencer marketing fits 18:00 Why authenticity matters 22:00 Growing an audience from zero 28:00 Creative ways to use influencers 33:00 Why Cyfluencer works --- Thank you to our incredible partners for making this all possible! IsraelTech is proud to partner with Deel, the global all-in-one HR and payroll platform for teams in 150+ countries. To support the show, please go check out our partner Deel at: https://www.deel.com/israeltech IsraelTech is also proud to partner with Wadi Digital. Wadi drives growth for B2B tech, cybersecurity, and SaaS companies with expert-led performance marketing, turning strategy into real results. Check them out at https://wadidigital.com/ --- Subscribe to our weekly newsletter 👉🏼 https://magic.beehiiv.com/v1/26afeab9... variable Follow IsraelTech on your fav social media feed X (Twitter): https://x.com/IsraelTech LinkedIn: / israel-tech Facebook: / israelt…","meta_description":"What does influencer marketing actually look like in cybersecurity? In this conversation, Yael Moav, Executive Director of Cyfluencer, shares how B2B infl…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2638,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/israeltech-6719677/episodes/inside-cyfluencer-why-trust-not-reach-drives-cybersecurity-ft-yael-moav/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/israeltech-6719677/inside-cyfluencer-why-trust-not-reach-drives-cybersecurity-ft-yael-moav.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}