{"podcast":{"title":"🎧  IP Management Voice - Your Podcast on the World of IP and IP Management","slug":"ip-management-voice-your-podcast-on-the-world-of-ip-and-ip-management-7112819","podcast_index_feed_id":7112819,"rss_url":"https://ip-management-voice.podigee.io/feed/mp3","website_url":"https://www.profwurzer.com","image_url":"https://images.podigee-cdn.net/0x,s03c0jZPSJFXF6eSQmf5ryDCSfoLJZj7Tii25cnxd19M=/https://main.podigee-cdn.net/uploads/u69747/b870fa17-f3f0-4644-8ea2-4e8b3e6a9547.png","author":"IPBA® Connect | Turning IP expert knowledge into visible impact","episode_count":87,"summary":"Welcome to your podcast all about Intellectual Property (IP) Management and our next big AI experiment. In a world where ideas and innovation can make the difference between success and failure, effective management of intellectual property is critical. We’re excited to announce that IP Management Voice now features two distinct series to cater to your diverse needs: 🔵IP Expert Series 🟢Personal Growth Series 📌 Why IP Management? Intellectual property includes patents, trademarks, copyrights and trade secrets - all valuable resources for companies wishing to protect and maximise their innovation. Strategic IP management helps make the most of these resources, minimise risk and create new revenue streams. At the same time, managing IP effectively also contributes to personal growth: it sharpens strategic thinking, enhances communication skills, and empowers professionals to take a more active role in shaping innovation success. 📌 What can you expect from our podcast? 1. expert knowledge: We present knowledge from the leading minds in todays knowledge economy and IP management. We talk about all types of IP and it is always about the economic impact of IP. 2. hot topics: Keep up to d…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ip-management-voice-your-podcast-on-the-world-of-ip-and-ip-management-7112819"},"episode":{"title":"#66 Out-Licensing IP: Timing, Value, Culture","slug":"66-out-licensing-ip-timing-value-culture","published_at":"2025-10-15T14:46:09+00:00","page_url":"https://stenobird.com/podcast/ip-management-voice-your-podcast-on-the-world-of-ip-and-ip-management-7112819/66-out-licensing-ip-timing-value-culture","show_page_url":"https://stenobird.com/podcast/ip-management-voice-your-podcast-on-the-world-of-ip-and-ip-management-7112819","url":"https://ip-management-voice.podigee.io/66-sonja-london-out-licensing-ip-timing-value-culture","audio_url":"https://audio.podigee-cdn.net/2161971-m-bd8544a64fc9f0d6c3d02efdf182723c.mp3?source=feed","summary":"Most companies create IP to support their own products—not to license it out. Yet, as Sonja London, Founder of Fearless IP and former President of LES International, explains, out-licensing can become a powerful growth lever when timing, value, and culture align. In this episode, we explore her pragmatic framework for identifying out-licensing opportunities hidden in your own portfolio: technologies tied to discontinued products, internal tools with external relevance, or assets that no longer fit your core strategy. Sonja’s four tests—value, transferability, usability, and protection—help decide what’s truly licensable. We also look at how organizational culture and enforcement posture shape your licensing outcomes. The key message: monetization doesn’t happen by accident. Out-licensing, done with intention, can turn overlooked IP into both revenue and relationships—and redefine how your organization creates long-term value.","meta_description":"Most companies create IP to support their own products—not to license it out. Yet, as Sonja London, Founder of Fearless IP and former President of LES Int…","key_points":[],"chapters":[],"topics":[],"duration_seconds":772,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ip-management-voice-your-podcast-on-the-world-of-ip-and-ip-management-7112819/episodes/66-out-licensing-ip-timing-value-culture/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ip-management-voice-your-podcast-on-the-world-of-ip-and-ip-management-7112819/66-out-licensing-ip-timing-value-culture.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}