{"podcast":{"title":"Invst Guru","slug":"invst-guru-7102712","podcast_index_feed_id":7102712,"rss_url":"https://feeds.acast.com/public/shows/673b8adb0f9780339ef0cb02","website_url":"https://invst-guru.beehiiv.com","image_url":"https://assets.pippa.io/shows/cover/1731955395589-f521bed4-5ab5-4f9f-bfe4-7a3e00841958.jpeg","author":"Jeff \"fuzzy\" Wenzel","episode_count":142,"summary":"Invst Guru: Your Guide to Equity Crowdfunding Opportunities Dive into the world of equity crowdfunding with Invst Guru , the podcast that connects you to the most exciting investment opportunities. Each episode spotlights one active campaign, providing insights into the company, its vision, and why it could be a compelling addition to your investment portfolio. From groundbreaking startups to innovative businesses reshaping industries, Invst Guru is your trusted guide for discovering ventures worth exploring. Whether you're a seasoned investor or new to equity crowdfunding, join us to learn, analyze, and stay ahead in the dynamic world of startup funding. Invest smarter. Invest informed. Be the guru. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-04T06:18:31.574243+00:00","page_url":"https://stenobird.com/podcast/invst-guru-7102712"},"episode":{"title":"Turning Tree Water Into a Beverage Brand","slug":"turning-tree-water-into-a-beverage-brand","published_at":"2026-02-11T14:30:00+00:00","page_url":"https://stenobird.com/podcast/invst-guru-7102712/turning-tree-water-into-a-beverage-brand","show_page_url":"https://stenobird.com/podcast/invst-guru-7102712","url":"https://invst.guru","audio_url":"https://sphinx.acast.com/p/open/s/673b8adb0f9780339ef0cb02/e/6989e0cef6349d3c6e0b1e0d/media.mp3","summary":"The beverage aisle is crowded, but every so often a product makes you stop and ask a simple question. Why hasn’t this existed before? In this episode of Invst Guru , host Jeff “fuzzy” Wenzel sits down with Adam N. Lazar , founder of Asarasi Sparkling Tree Water , to explore how tree water became the foundation of a modern, better-for-you beverage brand. Adam shares the origin of Asarasi, why tree water offers a naturally refreshing alternative to traditional sparkling drinks, and how the brand balances health, sustainability, and taste without overcomplicating the product. The conversation also dives into the realities of building a beverage company, from sourcing and formulation to branding, retail strategy, and investor education. In this episode, we discuss: • What tree water is and why it stands out from regular sparkling water? • How consumer demand for clean and functional drinks is evolving? • The challenges of sourcing and scaling a natural ingredient. • Branding and storytelling in a crowded beverage market. • Retail versus direct-to-consumer growth strategies. • Why simplicity can be a competitive advantage? • How community and crowdfunding support early-stage brands? • What investors should understand about beverage margins and growth? This episode is for founders, operators, investors, and anyone curious about how new beverage categories are created and brought to market. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"The beverage aisle is crowded, but every so often a product makes you stop and ask a simple question. Why hasn’t this existed before? In this episode of I…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1751,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/invst-guru-7102712/episodes/turning-tree-water-into-a-beverage-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/invst-guru-7102712/turning-tree-water-into-a-beverage-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}