{"podcast":{"title":"Insights & Innovators Podcast from MRII","slug":"insights-innovators-podcast-from-mrii-7077675","podcast_index_feed_id":7077675,"rss_url":"https://feeds.captivate.fm/insights-innovators/","website_url":"https://insights-innovators.captivate.fm","image_url":"https://artwork.captivate.fm/3c110a11-0ffc-46db-9506-6cfeb2a8ff9c/mrii-podcast-logo2a-sb3ssf.png","author":"The Greenbook Podcast Network","episode_count":79,"summary":"Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.","last_synced_at":"2026-09-24T22:19:24.845068+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675"},"episode":{"title":"Stop Shipping Decks, Start Shipping Decisions with Oksana Sobol","slug":"stop-shipping-decks-start-shipping-decisions-with-oksana-sobol","published_at":"2026-04-09T10:00:00+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/stop-shipping-decks-start-shipping-decisions-with-oksana-sobol","show_page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675","url":"https://insights-innovators.captivate.fm/episode/stop-shipping-decks-start-shipping-decisions-with-oksana-sobol","audio_url":"https://episodes.captivate.fm/episode/d3d91d84-2a64-4578-9be9-fb13b29e3f7c.mp3","summary":"What we deliver isn’t insights or models, it’s growth ideas and better business decisions. Oksana Sobol, Vice President, Insights and Decision Intelligence, The Clorox Company, joins host Nick Graham, Founder, Vertemis, to explain how expectations for insights and analytics are shifting as organizations become faster, flatter, and more AI-enabled. They discuss moving from a “function” to an always-on capability embedded across the business, reallocating effort toward problem shaping and activation, and reframing outputs from 20-page decks to decision-focused narratives. Oksana shares how Clorox is upskilling teams and business partners, dynamically deploying resources, and democratizing consumer knowledge with gen AI tools. They also cover the skills that matter most now: data fluency, understanding and predicting human behavior, and stronger influencing to drive outcomes. 00:00 Growth Ideas and Decisions 00:13 Podcast Intro and Guest 02:00 Why Insights Must Evolve 05:53 From Function to Capability 08:17 Clorox Transformation Playbook 11:38 Stop Shipping Decks 15:19 Problem Shaping and Activation 18:23 Democratizing Consumer Knowledge 22:06 Skills for Modern Insights 27:55 How Teams Upskill 30:25 AI and the Human Role 34:22 Career Advice and T-Shapes 39:01 Optimism and Wrap-Up Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/","meta_description":"What we deliver isn’t insights or models, it’s growth ideas and better business decisions. Oksana Sobol, Vice President, Insights and Decision Intelligenc…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2638,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/insights-innovators-podcast-from-mrii-7077675/episodes/stop-shipping-decks-start-shipping-decisions-with-oksana-sobol/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/stop-shipping-decks-start-shipping-decisions-with-oksana-sobol.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}