{"podcast":{"title":"Insights & Innovators Podcast from MRII","slug":"insights-innovators-podcast-from-mrii-7077675","podcast_index_feed_id":7077675,"rss_url":"https://feeds.captivate.fm/insights-innovators/","website_url":"https://insights-innovators.captivate.fm","image_url":"https://artwork.captivate.fm/3c110a11-0ffc-46db-9506-6cfeb2a8ff9c/mrii-podcast-logo2a-sb3ssf.png","author":"The Greenbook Podcast Network","episode_count":79,"summary":"Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.","last_synced_at":"2026-09-24T22:19:24.845068+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675"},"episode":{"title":"People Tell AI Things They Won’t Tell Researchers with Alfred Wahlforss","slug":"people-tell-ai-things-they-won-t-tell-researchers-with-alfred-wahlforss","published_at":"2026-08-06T10:00:00+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/people-tell-ai-things-they-won-t-tell-researchers-with-alfred-wahlforss","show_page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675","url":"https://insights-innovators.captivate.fm/episode/people-tell-ai-things-they-wont-tell-researchers-with-alfred-wahlforss","audio_url":"https://episodes.captivate.fm/episode/3827f2c0-e08c-445d-84b1-80c7d8f4b6cc.mp3","summary":"Why do people often open up more to an AI moderator than to a human researcher? In this episode, Nick Graham (Founder, Vertemis) speaks with Alfred Wahlforss, CEO and Co-Founder of Listen Labs, about how AI is reshaping qualitative research from analysis into moderation and digital twins. Alfred shares how Listen Labs uses AI to conduct, moderate, and synthesize interviews in hours, what’s driving faster adoption inside insights teams, and why “research slop” makes responsible deployment critical. They explore when real human respondents are essential versus when digital twins can help with quick message or concept iteration, how Jevons Paradox may increase demand for researchers, and why anonymity can reduce social desirability bias in sensitive studies. 00:00 AI Moderator Hook 00:21 Show Intro and Topic 01:14 Guest and Listen Labs 02:25 AI Adoption Curve 04:20 Why Adoption Accelerates 07:01 Real People vs Synthetic 10:40 Digital Twins Use Cases 13:29 Humans vs AI Roles 18:39 Speed Versus Rigor 23:49 Honesty With AI 29:36 Skills for Researchers 32:56 Closing Thanks and Outro Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/","meta_description":"Why do people often open up more to an AI moderator than to a human researcher? In this episode, Nick Graham (Founder, Vertemis) speaks with Alfred Wahlfo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2163,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/insights-innovators-podcast-from-mrii-7077675/episodes/people-tell-ai-things-they-won-t-tell-researchers-with-alfred-wahlforss/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/people-tell-ai-things-they-won-t-tell-researchers-with-alfred-wahlforss.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}