{"podcast":{"title":"Insights & Innovators Podcast from MRII","slug":"insights-innovators-podcast-from-mrii-7077675","podcast_index_feed_id":7077675,"rss_url":"https://feeds.captivate.fm/insights-innovators/","website_url":"https://insights-innovators.captivate.fm","image_url":"https://artwork.captivate.fm/3c110a11-0ffc-46db-9506-6cfeb2a8ff9c/mrii-podcast-logo2a-sb3ssf.png","author":"The Greenbook Podcast Network","episode_count":79,"summary":"Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.","last_synced_at":"2026-09-24T22:19:24.845068+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675"},"episode":{"title":"How Insights Drive Disruption with Vineet Mehra","slug":"how-insights-drive-disruption-with-vineet-mehra","published_at":"2026-04-30T10:00:00+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/how-insights-drive-disruption-with-vineet-mehra","show_page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675","url":"https://insights-innovators.captivate.fm/episode/how-insights-drive-disruption-with-vineet-mehra","audio_url":"https://episodes.captivate.fm/episode/19957e26-eb59-4cd6-9481-d0d9e5cd1114.mp3","summary":"“Today is the worst AI we’ll ever have,” and that shift is rewriting what insights teams must deliver. In this episode, Vineet Mehra, Chief Growth & Marketing Officer, Chime, joins host Nick Graham, Founder, Vertemis, to discuss what the C-suite values most from insights: not reporting, but synthesis that connects product value to real human needs. Vineet shares how Chime used segmentation, ethnographic research, and jobs-to-be-done to build product-market fit and a brand platform, including a pivotal shift from “financial peace of mind” to progress and ambition. They also cover why a cross-industry career builds transferable advantage, and how AI, synthetic research, and automation will speed up analytics while raising expectations for strategic recommendations. 00:16 Podcast Welcome 01:31 Golden Age Marketing 04:01 Real Value of Insights 06:55 How Chime Disrupts 09:20 Feels Like Progress 10:45 Mission Shift Nugget 13:59 Career Jungle Gym 19:13 AI Disrupts Insights 24:51 Wrap Up and Thanks Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/","meta_description":"“Today is the worst AI we’ll ever have,” and that shift is rewriting what insights teams must deliver. In this episode, Vineet Mehra, Chief Growth & M…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1643,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/insights-innovators-podcast-from-mrii-7077675/episodes/how-insights-drive-disruption-with-vineet-mehra/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/how-insights-drive-disruption-with-vineet-mehra.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}