{"podcast":{"title":"Insights & Innovators Podcast from MRII","slug":"insights-innovators-podcast-from-mrii-7077675","podcast_index_feed_id":7077675,"rss_url":"https://feeds.captivate.fm/insights-innovators/","website_url":"https://insights-innovators.captivate.fm","image_url":"https://artwork.captivate.fm/3c110a11-0ffc-46db-9506-6cfeb2a8ff9c/mrii-podcast-logo2a-sb3ssf.png","author":"The Greenbook Podcast Network","episode_count":79,"summary":"Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.","last_synced_at":"2026-09-24T22:19:24.845068+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675"},"episode":{"title":"How Gen AI is Revolutionizing Market Research with Stefano Puntoni","slug":"how-gen-ai-is-revolutionizing-market-research-with-stefano-puntoni","published_at":"2026-03-19T10:00:00+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/how-gen-ai-is-revolutionizing-market-research-with-stefano-puntoni","show_page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675","url":"https://insights-innovators.captivate.fm/episode/how-gen-ai-is-revolutionizing-market-research-with-stefano-puntoni","audio_url":"https://episodes.captivate.fm/episode/c1b29d7b-5878-45fc-a40f-ec5c7c78436d.mp3","summary":"How Gen AI is Revolutionizing Market Research with Stefano Puntoni GenAI should not just help market research teams do today’s work faster, but enable “better things,” including work they are not doing at all. Stefano Puntoni, Co-Director, Wharton Human-AI Research, The Wharton School, joins host Nick Graham, Founder, Vertemis, to reframe GenAI’s impact from productivity to effectiveness, discussing just-in-time insights, synthetic data as an alternative to “no data,” and reaching hard-to-sample or restricted audiences. They unpack misconceptions and identity threat, argue for hybrid approaches combining human and synthetic inputs, and distinguish synthetic personas from true digital twins built from data on real individuals. The conversation also covers where LLMs may excel (belief estimation) versus struggle (context-driven experimental responses), how leaders can map use cases across the research workflow, and why accessible coding agents may accelerate experimentation. 00:00 Beyond Efficiency 00:20 Podcast Welcome 01:38 Reframing Gen AI Value 03:10 New Research Frontiers 08:43 Better Things Not Faster 09:55 Synthetic Data Basics 10:45 Misconceptions And Threats 15:47 When To Trust Synthetic 21:22 Digital Twins Explained 24:23 Can AI Model Humans 31:57 What Leaders Should Do 36:12 Staying Sane And Ahead 38:07 Future Developments 39:20 Key Takeaways Outro Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/","meta_description":"How Gen AI is Revolutionizing Market Research with Stefano Puntoni GenAI should not just help market research teams do today’s work faster, but enable “be…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2561,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/insights-innovators-podcast-from-mrii-7077675/episodes/how-gen-ai-is-revolutionizing-market-research-with-stefano-puntoni/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/how-gen-ai-is-revolutionizing-market-research-with-stefano-puntoni.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}