{"podcast":{"title":"Insights & Innovators Podcast from MRII","slug":"insights-innovators-podcast-from-mrii-7077675","podcast_index_feed_id":7077675,"rss_url":"https://feeds.captivate.fm/insights-innovators/","website_url":"https://insights-innovators.captivate.fm","image_url":"https://artwork.captivate.fm/3c110a11-0ffc-46db-9506-6cfeb2a8ff9c/mrii-podcast-logo2a-sb3ssf.png","author":"The Greenbook Podcast Network","episode_count":79,"summary":"Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.","last_synced_at":"2026-09-24T22:19:24.845068+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675"},"episode":{"title":"How Biases and Blindspots Block Great Marketing with Roger Jackson & Dr. Tim Holmes","slug":"how-biases-and-blindspots-block-great-marketing-with-roger-jackson-dr-tim-holmes","published_at":"2026-06-11T10:00:00+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/how-biases-and-blindspots-block-great-marketing-with-roger-jackson-dr-tim-holmes","show_page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675","url":"https://insights-innovators.captivate.fm/episode/how-biases-and-blindspots-block-great-marketing-with-roger-jackson-dr-tim-holmes","audio_url":"https://episodes.captivate.fm/episode/1a78ff39-3bce-4273-909e-6beef3ccf5bb.mp3","summary":"Some of the biggest barriers to great marketing aren’t in consumers’ minds, but in marketers’ own blind spots and biases. In this episode, Nick Graham, Founder, Vertemis, speaks with Roger Jackson, CEO, Shopper Intelligence and Dr. Tim Holmes, Neuroscientist, Researcher, and Author, about their book The Nursery Rhyme Conundrum and why we routinely overestimate how clearly we communicate. They explore why teams default to safe, forgettable work, how “being nice” and groupthink weaken feedback, and why leaders should separate the idea from the person to protect risk-taking. The conversation also looks at how AI can amplify authority bias, shrink the client–agency challenge gap, and even create biased “artificial participants,” making human judgment and evidence-driven insights roles more critical. 00:00 Separate Ideas From People 00:33 Podcast Intro And Guests 02:36 Why Marketers Misjudge Themselves 06:31 Nursery Rhyme Conundrum Explained 10:13 Feedback Loops And Being Nice 16:42 Risk Aversion Makes Marketing Forgettable 19:50 Insights Role Evidence And Groupthink 25:01 AI Authority Bias And Bubble Risks 32:02 Advice For Next Gen Insights Leaders 37:12 Closing Takeaways And Outro Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/","meta_description":"Some of the biggest barriers to great marketing aren’t in consumers’ minds, but in marketers’ own blind spots and biases. In this episode, Nick Graham, Fo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2426,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/insights-innovators-podcast-from-mrii-7077675/episodes/how-biases-and-blindspots-block-great-marketing-with-roger-jackson-dr-tim-holmes/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/how-biases-and-blindspots-block-great-marketing-with-roger-jackson-dr-tim-holmes.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}