{"podcast":{"title":"Insights & Innovators Podcast from MRII","slug":"insights-innovators-podcast-from-mrii-7077675","podcast_index_feed_id":7077675,"rss_url":"https://feeds.captivate.fm/insights-innovators/","website_url":"https://insights-innovators.captivate.fm","image_url":"https://artwork.captivate.fm/3c110a11-0ffc-46db-9506-6cfeb2a8ff9c/mrii-podcast-logo2a-sb3ssf.png","author":"The Greenbook Podcast Network","episode_count":79,"summary":"Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.","last_synced_at":"2026-09-24T22:19:24.845068+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675"},"episode":{"title":"Building Human Connections in the Era of AI with Stacy Taffet","slug":"building-human-connections-in-the-era-of-ai-with-stacy-taffet","published_at":"2026-07-23T10:00:00+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/building-human-connections-in-the-era-of-ai-with-stacy-taffet","show_page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675","url":"https://insights-innovators.captivate.fm/episode/building-human-connections-in-the-era-of-ai-with-stacy-taffet","audio_url":"https://episodes.captivate.fm/episode/85fbfeae-7a99-4b22-8d16-a61a9e60c8f8.mp3","summary":"If everything becomes perfectly optimized, it all starts to look the same, and that’s where brand building dies. In this episode, Nick Graham, Founder of Vertemis, speaks with Stacy Taffet, Chief Growth Officer at The Hershey Company, about keeping marketing and insights deeply human in an AI-shaped world. They discuss why true consumer centricity is about understanding the “why,” not just dashboards; how insights teams can shift from reporting to shaping decisions through synthesis and conviction; and how to build an embedded foresight muscle that connects short-term performance with long-term signals. Stacy shares where AI helps with precision and scale, where it falls short on emotion and cultural resonance, and what leaders can do to create clarity, calm, and focus under pressure. 00:00 Curiosity And Conviction 00:22 Podcast Intro And Guest 03:16 Consumer Centricity Beyond Data 05:36 Future Of Insights Teams 08:19 Building A Foresight Muscle 11:34 Trends Redefining Food Needs 14:12 AI Versus Creativity 18:22 Human Connection Wins 20:33 Leading With Clarity 23:44 Career Advice For Insights 26:34 Wrap Up And Subscribe #MarketResearch #MarketResearchTrends #InsightsForBusiness #AIMarketResearch #MarketResearchSkills Subscribe to our Podcast, MRII Insights & Innovators Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/","meta_description":"If everything becomes perfectly optimized, it all starts to look the same, and that’s where brand building dies. In this episode, Nick Graham, Founder of…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1760,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/insights-innovators-podcast-from-mrii-7077675/episodes/building-human-connections-in-the-era-of-ai-with-stacy-taffet/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/building-human-connections-in-the-era-of-ai-with-stacy-taffet.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}