{"podcast":{"title":"Insights & Innovators Podcast from MRII","slug":"insights-innovators-podcast-from-mrii-7077675","podcast_index_feed_id":7077675,"rss_url":"https://feeds.captivate.fm/insights-innovators/","website_url":"https://insights-innovators.captivate.fm","image_url":"https://artwork.captivate.fm/3c110a11-0ffc-46db-9506-6cfeb2a8ff9c/mrii-podcast-logo2a-sb3ssf.png","author":"The Greenbook Podcast Network","episode_count":79,"summary":"Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.","last_synced_at":"2026-09-24T22:19:24.845068+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675"},"episode":{"title":"Beyond the Hype: Making AI Work in Insights with Pankaj Chopra","slug":"beyond-the-hype-making-ai-work-in-insights-with-pankaj-chopra","published_at":"2026-07-02T10:00:00+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/beyond-the-hype-making-ai-work-in-insights-with-pankaj-chopra","show_page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675","url":"https://insights-innovators.captivate.fm/episode/beyond-the-hype-making-ai-work-in-insights-with-pankaj-chopra","audio_url":"https://episodes.captivate.fm/episode/d9a7ee68-ef30-4bf4-b70a-0da594cdc722.mp3","summary":"Most AI projects fail when teams treat AI like a plug-in tool instead of a fully integrated system embedded in real workflows. In this episode, Nick Graham, Founder of Vertemis, speaks with Pankaj Chopra, VP & head of Data, Analytics & AI at Edgewell Personal Care, about the biggest myths in AI for insights and why pilots often never scale. They unpack what it takes to move from ad hoc experimentation to measurable business impact, including starting with clear business questions, building a robust proof of concept tied to ROI, making smart build-versus-buy tech decisions, and assembling the right mix of talent to support governance and translation. Pankaj also explains why adoption is the real marker of success and how insights teams can stay valuable through technical fluency, curiosity, and stronger storytelling. 00:00 Why AI Tools Fail 00:20 Podcast Intro and Guest 02:48 AI Myths in Insights 06:44 Tools vs Systems 09:53 Roadmaps and Value Chain 13:38 From Pilots to Scale 14:50 Three Enablers to Scale 21:54 AI as Teammate 24:47 Future Skills for Insights 30:21 Closing Takeaways Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/","meta_description":"Most AI projects fail when teams treat AI like a plug-in tool instead of a fully integrated system embedded in real workflows. In this episode, Nick Graha…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2039,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/insights-innovators-podcast-from-mrii-7077675/episodes/beyond-the-hype-making-ai-work-in-insights-with-pankaj-chopra/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/beyond-the-hype-making-ai-work-in-insights-with-pankaj-chopra.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}