{"podcast":{"title":"Insights & Innovators Podcast from MRII","slug":"insights-innovators-podcast-from-mrii-7077675","podcast_index_feed_id":7077675,"rss_url":"https://feeds.captivate.fm/insights-innovators/","website_url":"https://insights-innovators.captivate.fm","image_url":"https://artwork.captivate.fm/3c110a11-0ffc-46db-9506-6cfeb2a8ff9c/mrii-podcast-logo2a-sb3ssf.png","author":"The Greenbook Podcast Network","episode_count":79,"summary":"Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.","last_synced_at":"2026-09-24T22:19:24.845068+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675"},"episode":{"title":"Agentic Shopping and AI-Mediated Consumer Behavior with Steve Phillips","slug":"agentic-shopping-and-ai-mediated-consumer-behavior-with-steve-phillips","published_at":"2026-09-17T10:00:00+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/agentic-shopping-and-ai-mediated-consumer-behavior-with-steve-phillips","show_page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675","url":"https://insights-innovators.captivate.fm/episode/agentic-shopping-and-ai-mediated-consumer-behavior-with-steve-phillips","audio_url":"https://episodes.captivate.fm/episode/10fc6d7f-e022-403c-96a5-a26ddc2e4155.mp3","summary":"When AI agents can research products in depth and make tailored recommendations, the traditional role of brand as a trust shortcut may shrink. In this episode, Steve Phillips, Founder, Chair and Chief Innovation Officer at Zappi, joins host Niels Schillewaert, Head of Research, Conveo.ai, to unpack “agentic shopping” and how AI-mediated decisions could reshape marketing and insights. Steve shares a real example of using Claude to choose a car, frames agent-driven choice as “system three” (system two on steroids), and explains why agents may prioritize specifics like ingredients, reviews, and scientific evidence over symbolism and advertising. They discuss category differences, how research may shift toward deeper human understanding and human-agent interaction, early experiments like surveying agents, and why insights leaders should lean into AI and lead organizational change. 00:00 Brand Collapses With Agents 00:42 Podcast Intro And Guest 01:44 What Is Agentic Shopping 02:32 Car Buying With Claude 05:12 System Three Decision Making 07:04 Why Brands Lose Power 09:42 Category Differences And Grocery 11:35 What Researchers Study Now 12:44 Agent Behavior And Discoverability 15:22 How To Experiment And Innovate 18:41 New Service Line For Insights 21:09 Skills And Industry Opportunity 24:31 One Thing To Do Tomorrow 25:05 Closing And Subscribe Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/","meta_description":"When AI agents can research products in depth and make tailored recommendations, the traditional role of brand as a trust shortcut may shrink. In this epi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1645,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/insights-innovators-podcast-from-mrii-7077675/episodes/agentic-shopping-and-ai-mediated-consumer-behavior-with-steve-phillips/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/agentic-shopping-and-ai-mediated-consumer-behavior-with-steve-phillips.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}