{"podcast":{"title":"Inside the Creator Economy","slug":"inside-the-creator-economy-3525094","podcast_index_feed_id":3525094,"rss_url":"https://feed.podbean.com/influencermarketingtalks/feed.xml","website_url":"https://www.curemedia.com/influencer-marketing-podcast/","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10676321/Inside_the_Creator_Economy_Cover_2026887nt.png","author":"Cure Media","episode_count":100,"summary":"Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com","last_synced_at":"2026-09-16T12:25:39.782234+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094"},"episode":{"title":"ThisThat on Influencer Marketing’s Full-Funnel Power","slug":"thisthat-on-influencer-marketing-s-full-funnel-power","published_at":"2025-06-25T04:00:00+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/thisthat-on-influencer-marketing-s-full-funnel-power","show_page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094","url":"https://influencermarketingtalks.podbean.com/e/thisthat-on-influencer-marketing-s-full-funnel-power/","audio_url":"https://mcdn.podbean.com/mf/web/nx3n2vmc3ck8e5h6/E155_-_V18pp9y.mp3","summary":"Influencer marketing is proving its strength across the entire funnel, and now there’s data to back it up. In this episode, Max Osborne, Founder of ThisThat, joins us to break down key findings from their latest report, which highlights influencer marketing as the most effective channel for driving business impact. ThisThat is a leading insights platform that helps brands measure real results through data-driven brand lift studies. Tune in to learn: Why influencer marketing deserves a bigger slice of the marketing mix The common blockers holding CMOs back from investing boldly, and how to overcome them How measurement is evolving to capture long-term brand impact Whether you’re still on the fence or already bought in, this is a must-listen for anyone shaping marketing strategy in 2025 and forward.","meta_description":"Influencer marketing is proving its strength across the entire funnel, and now there’s data to back it up. In this episode, Max Osborne, Founder of ThisTh…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1045,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/thisthat-on-influencer-marketing-s-full-funnel-power/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/thisthat-on-influencer-marketing-s-full-funnel-power.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}