{"podcast":{"title":"Inside the Creator Economy","slug":"inside-the-creator-economy-3525094","podcast_index_feed_id":3525094,"rss_url":"https://feed.podbean.com/influencermarketingtalks/feed.xml","website_url":"https://www.curemedia.com/influencer-marketing-podcast/","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10676321/Inside_the_Creator_Economy_Cover_2026887nt.png","author":"Cure Media","episode_count":100,"summary":"Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com","last_synced_at":"2026-09-16T12:25:39.782234+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094"},"episode":{"title":"The Power of Passion Communities: Inside the Male Creator Movement","slug":"the-power-of-passion-communities-inside-the-male-creator-movement","published_at":"2025-10-22T04:00:00+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/the-power-of-passion-communities-inside-the-male-creator-movement","show_page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094","url":"https://influencermarketingtalks.podbean.com/e/the-power-of-passion-communities-inside-the-male-creator-movement/","audio_url":"https://mcdn.podbean.com/mf/web/bcq2g864t29s5tit/251021_IMT_x_Jakita_v2543_edit_26otr2.mp3","summary":"Hunting, fishing, and outdoor life might sound like niche interests, but they’re powered by a community built on passion, expertise, and shared values. In this episode, we dive into how brands connect with male audiences through authentic storytelling, and the creators and ambassadors who bring those stories to life. Together with Sarah Winckel, Marketing Director at Jaktia, Scandinavia’s leading retail chain for hunting, fishing, and outdoor life, we unpack how authenticity, community, and long-term creator partnerships can transform even the most traditional categories. Tune in to learn: How to connect with male audiences through stories that feel real and relevant What brands can learn from creator-driven ecosystems built on trust and credibility How to build content that connects — not just converts An honest conversation about what makes communities tick, and what every brand can learn from the creators who truly understand their audience.","meta_description":"Hunting, fishing, and outdoor life might sound like niche interests, but they’re powered by a community built on passion, expertise, and shared values. In…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1494,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/the-power-of-passion-communities-inside-the-male-creator-movement/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/the-power-of-passion-communities-inside-the-male-creator-movement.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}