{"podcast":{"title":"Inside the Creator Economy","slug":"inside-the-creator-economy-3525094","podcast_index_feed_id":3525094,"rss_url":"https://feed.podbean.com/influencermarketingtalks/feed.xml","website_url":"https://www.curemedia.com/influencer-marketing-podcast/","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10676321/Inside_the_Creator_Economy_Cover_2026887nt.png","author":"Cure Media","episode_count":100,"summary":"Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com","last_synced_at":"2026-09-16T12:25:39.782234+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094"},"episode":{"title":"The Åhléns Turnaround: Reinventing a 126-Year-Old Brand","slug":"the-hl-ns-turnaround-reinventing-a-126-year-old-brand","published_at":"2026-03-11T05:00:00+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/the-hl-ns-turnaround-reinventing-a-126-year-old-brand","show_page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094","url":"https://influencermarketingtalks.podbean.com/e/the-ahlens-turnaround-reinventing-a-126-year-old-brand/","audio_url":"https://mcdn.podbean.com/mf/web/tzg3hjyjjn9msgju/260303_ICE_x_Ahlens_v2611bum3x.mp3","summary":"Åhléns was losing money for over a decade. Today, it’s profitable, three years in a row. In this episode of Inside the Creator Economy, we sit down with Thomas Engelhart, Chief Strategy, Customer & Marketing Officer at Åhléns, to unpack one of the most impressive retail turnarounds in the Nordics. This isn’t a surface-level transformation story. It’s a conversation about what actually happens when a 126-year-old heritage brand decides to rethink how it operates, without losing its identity. We dive into: How entrepreneurial leadership and a radical shift in pace turned strategy into execution - and made profitability possible again. Why Åhléns chose to double down on physical retail, service and private labels, while building new revenue streams like retail media and wholesale And how they evolved the brand, dialing down “premium” to reconnect with their roots, strengthen loyalty and stay relevant for a new generation At the heart of it all lies a fundamental question: How do you evolve to stay modern, without becoming someone you’re not?","meta_description":"Åhléns was losing money for over a decade. Today, it’s profitable, three years in a row. In this episode of Inside the Creator Economy, we sit down with T…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1681,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/the-hl-ns-turnaround-reinventing-a-126-year-old-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/the-hl-ns-turnaround-reinventing-a-126-year-old-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}