{"podcast":{"title":"Inside the Creator Economy","slug":"inside-the-creator-economy-3525094","podcast_index_feed_id":3525094,"rss_url":"https://feed.podbean.com/influencermarketingtalks/feed.xml","website_url":"https://www.curemedia.com/influencer-marketing-podcast/","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10676321/Inside_the_Creator_Economy_Cover_2026887nt.png","author":"Cure Media","episode_count":100,"summary":"Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com","last_synced_at":"2026-09-16T12:25:39.782234+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094"},"episode":{"title":"Snapchat’s Comeback & The New Rules of Real Connection","slug":"snapchat-s-comeback-the-new-rules-of-real-connection","published_at":"2025-12-10T05:00:00+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/snapchat-s-comeback-the-new-rules-of-real-connection","show_page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094","url":"https://influencermarketingtalks.podbean.com/e/snapchat-s-comeback-the-new-rules-of-real-connection/","audio_url":"https://mcdn.podbean.com/mf/web/tgafspire7h9e7y4/251209_IMT_x_Snap_v2550_edit_2915mk.mp3","summary":"Snapchat is rising fast again - and not for the reasons you think. In this episode, we sit down with Per Christian Strand Teslo from Snapchat to unpack why the platform is suddenly back at the center of the conversation, and what most marketers still get wrong about how Gen Z uses Snap. This is not the usual “Snap 101.” Instead, we go deeper into the real reasons behind the platform’s resurgence: Why private, in-the-moment communication is becoming the new social currency How creators actually drive influence and purchase decisions on Snap What brands need to understand about the mindset users are in when they open the app The creative principles that will define success on Snapchat in 2026 And how AR + AI lenses are reshaping storytelling on the platform, far beyond filters Whether you’re a brand looking to diversify your platform mix, or a creator exploring where to grow next, this conversation offers a fresh, honest perspective you won’t hear anywhere else. Tune in to understand why Snap’s comeback matters, and how to show up authentically in a social landscape that’s shifting faster than ever.","meta_description":"Snapchat is rising fast again - and not for the reasons you think. In this episode, we sit down with Per Christian Strand Teslo from Snapchat to unpack wh…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1544,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/snapchat-s-comeback-the-new-rules-of-real-connection/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/snapchat-s-comeback-the-new-rules-of-real-connection.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}