{"podcast":{"title":"Inside the Creator Economy","slug":"inside-the-creator-economy-3525094","podcast_index_feed_id":3525094,"rss_url":"https://feed.podbean.com/influencermarketingtalks/feed.xml","website_url":"https://www.curemedia.com/influencer-marketing-podcast/","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10676321/Inside_the_Creator_Economy_Cover_2026887nt.png","author":"Cure Media","episode_count":100,"summary":"Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com","last_synced_at":"2026-09-16T12:25:39.782234+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094"},"episode":{"title":"PepsiCo’s Sorin Patilinet on Marketing Effectiveness in the Age of AI","slug":"pepsico-s-sorin-patilinet-on-marketing-effectiveness-in-the-age-of-ai","published_at":"2026-05-13T04:00:00+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/pepsico-s-sorin-patilinet-on-marketing-effectiveness-in-the-age-of-ai","show_page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094","url":"https://influencermarketingtalks.podbean.com/e/pepsico-s-sorin-patilinet-on-marketing-effectiveness-in-the-age-of-ai/","audio_url":"https://mcdn.podbean.com/mf/web/g37c26qnwrgg7rtg/260512_ICE_x_Pepsi_Co_v26207pfq6.mp3","summary":"Most marketers today are under pressure to do more, move faster and constantly prove results. But what actually drives growth long term? In this episode of Inside the Creator Economy, we sit down with Sorin Patilinet, Global Marketing Effectiveness & Measurement Lead at PepsiCo and recently published author on Marketing Effectiveness, to unpack what really drives growth today - and why many marketers are making things far more complicated than they need to be. As AI floods the internet with more content and more noise, the real challenge is no longer producing marketing - it’s knowing what’s actually worth doing. We talk about why restraint might become one of the most important marketing skills of the next decade. Why short-term excitement often beats long-term thinking. And what brands like Cheetos, Geico and Lindt understand about distinctiveness that many others still miss. We dive into: Why “just because you can, doesn’t mean you should” matters more in the AI era The tension between short-term performance and long-term brand building What actually makes brands distinctive and memorable today Why more content doesn’t automatically mean better marketing How PepsiCo applies marketing science and growth principles in practice","meta_description":"Most marketers today are under pressure to do more, move faster and constantly prove results. But what actually drives growth long term? In this episode o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3411,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/pepsico-s-sorin-patilinet-on-marketing-effectiveness-in-the-age-of-ai/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/pepsico-s-sorin-patilinet-on-marketing-effectiveness-in-the-age-of-ai.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}