{"podcast":{"title":"Inside the Creator Economy","slug":"inside-the-creator-economy-3525094","podcast_index_feed_id":3525094,"rss_url":"https://feed.podbean.com/influencermarketingtalks/feed.xml","website_url":"https://www.curemedia.com/influencer-marketing-podcast/","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10676321/Inside_the_Creator_Economy_Cover_2026887nt.png","author":"Cure Media","episode_count":100,"summary":"Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com","last_synced_at":"2026-09-16T12:25:39.782234+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094"},"episode":{"title":"More Than a Trend: How Sport and Wellness Became Culture","slug":"more-than-a-trend-how-sport-and-wellness-became-culture","published_at":"2025-11-12T05:00:00+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/more-than-a-trend-how-sport-and-wellness-became-culture","show_page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094","url":"https://influencermarketingtalks.podbean.com/e/more-than-a-trend-how-sport-and-wellness-became-culture/","audio_url":"https://mcdn.podbean.com/mf/web/cb8ewzzcstsmq436/251030_IMT_x_Sports_Welness_Edit_28p0yg.mp3","summary":"From marathons to mindfulness, sport has evolved from a niche interest into a global lifestyle movement, shaping how we live, spend, and connect. And while sports brands may lead the way, this isn’t just their game anymore. The opportunities now extend to everyone - from food and fashion to tech, beauty, and lifestyle. In this episode, we unpack the biggest Sport & Wellness Trends for 2026, based on Cure Media’s latest trend report - from the wellness era and our obsession with sleep scores, to the power of social fitness and the rise of racing. Tune in to learn: The key shifts redefining sport and wellness culture in 2026 How any brand can show up authentically in this movement Why connecting social media with offline experiences turns audiences into participants","meta_description":"From marathons to mindfulness, sport has evolved from a niche interest into a global lifestyle movement, shaping how we live, spend, and connect. And whil…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1233,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/more-than-a-trend-how-sport-and-wellness-became-culture/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/more-than-a-trend-how-sport-and-wellness-became-culture.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}