{"podcast":{"title":"Inside the Creator Economy","slug":"inside-the-creator-economy-3525094","podcast_index_feed_id":3525094,"rss_url":"https://feed.podbean.com/influencermarketingtalks/feed.xml","website_url":"https://www.curemedia.com/influencer-marketing-podcast/","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10676321/Inside_the_Creator_Economy_Cover_2026887nt.png","author":"Cure Media","episode_count":100,"summary":"Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com","last_synced_at":"2026-09-16T12:25:39.782234+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094"},"episode":{"title":"Inside the Swedish Candy Craze: How BUBS Became a Global Phenomenon","slug":"inside-the-swedish-candy-craze-how-bubs-became-a-global-phenomenon","published_at":"2026-09-16T04:00:00+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/inside-the-swedish-candy-craze-how-bubs-became-a-global-phenomenon","show_page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094","url":"https://influencermarketingtalks.podbean.com/e/inside-the-swedish-candy-craze-how-bubs-became-a-global-phenomenon/","audio_url":"https://mcdn.podbean.com/mf/web/pi9rbvw6tsdp5c9e/260903_ICE_x_Bubs_2636_Edit_27esqm.mp3","summary":"We're back with season 12! In this episode of Inside the Creator Economy, we sit down with Patrick Axzell, CEO of BUBS and Orkla Snacks Sweden. Most brands spend years trying to create demand. BUBS suddenly had the opposite problem. As Swedish Candy exploded on social media, demand grew to 14 times what the company could produce – and content around BUBS went on to generate 9 billion views on TikTok. In this conversation, we get into what actually happens when the internet chooses your brand: how BUBS responded when demand took off faster than the business could keep up, why letting go of control became part of the strategy, and what it takes to turn viral momentum into long-term brand and business growth. We also talk about why speed can matter more than perfection, how BUBS lets consumers and creators shape the brand, and what Patrik has learned about leading through unexpected growth. We also explore: What happens behind the scenes when demand suddenly exceeds supply Why BUBS built its brand playbook by listening to consumers, rather than starting with an agency How to let consumers and creators shape a brand without losing what makes it distinctive Why the BUBS concept store became one of the brand’s most valuable marketing platforms How to turn a cultural moment into something much bigger than a viral hit","meta_description":"We're back with season 12! In this episode of Inside the Creator Economy, we sit down with Patrick Axzell, CEO of BUBS and Orkla Snacks Sweden. Most brand…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2382,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/inside-the-swedish-candy-craze-how-bubs-became-a-global-phenomenon/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/inside-the-swedish-candy-craze-how-bubs-became-a-global-phenomenon.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}