{"podcast":{"title":"Inside the Creator Economy","slug":"inside-the-creator-economy-3525094","podcast_index_feed_id":3525094,"rss_url":"https://feed.podbean.com/influencermarketingtalks/feed.xml","website_url":"https://www.curemedia.com/influencer-marketing-podcast/","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10676321/Inside_the_Creator_Economy_Cover_2026887nt.png","author":"Cure Media","episode_count":100,"summary":"Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com","last_synced_at":"2026-09-16T12:25:39.782234+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094"},"episode":{"title":"Inside the Male Beauty Shift with Jonna Oteiza","slug":"inside-the-male-beauty-shift-with-jonna-oteiza","published_at":"2026-03-18T05:00:00+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/inside-the-male-beauty-shift-with-jonna-oteiza","show_page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094","url":"https://influencermarketingtalks.podbean.com/e/inside-the-male-beauty-shift-with-jonna-oteiza/","audio_url":"https://mcdn.podbean.com/mf/web/ike8jn8dm75rudd5/260317_ICE_x_Jonathan_edit_26rals.mp3","summary":"The male beauty scene is evolving fast. But the way brands approach it often hasn’t caught up. In this episode of Inside the Creator Economy, we sit down with Danish creator Jonathan Oteiza, also known as Jonna Skincare, to explore what’s really happening inside the male beauty space, from the perspective of someone building credibility in an industry driven by trends. This isn’t another conversation about skincare routines or beauty tips. It’s a discussion about trust, influence and what it actually takes to build authority as a creator today. We dive into: Why viral content doesn’t automatically build trust, and why Jonna has turned down campaigns that prioritise performance over credibility What brands still misunderstand about male beauty audiences and why simply choosing a male creator isn’t the same as real representation How creator authenticity becomes a competitive advantage when audiences are more sceptical than ever And why the future of beauty may have less to do with trends, and more to do with trust. At the heart of it all lies a bigger question: In a world of endless content and short attention spans, what actually makes people believe you?","meta_description":"The male beauty scene is evolving fast. But the way brands approach it often hasn’t caught up. In this episode of Inside the Creator Economy, we sit down…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2064,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/inside-the-male-beauty-shift-with-jonna-oteiza/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/inside-the-male-beauty-shift-with-jonna-oteiza.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}