{"podcast":{"title":"Inside the Creator Economy","slug":"inside-the-creator-economy-3525094","podcast_index_feed_id":3525094,"rss_url":"https://feed.podbean.com/influencermarketingtalks/feed.xml","website_url":"https://www.curemedia.com/influencer-marketing-podcast/","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10676321/Inside_the_Creator_Economy_Cover_2026887nt.png","author":"Cure Media","episode_count":100,"summary":"Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com","last_synced_at":"2026-09-16T12:25:39.782234+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094"},"episode":{"title":"From Influencer Marketing to Creator-Led Strategy with Sam Foroozesh","slug":"from-influencer-marketing-to-creator-led-strategy-with-sam-foroozesh","published_at":"2026-03-04T08:29:51+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/from-influencer-marketing-to-creator-led-strategy-with-sam-foroozesh","show_page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094","url":"https://influencermarketingtalks.podbean.com/e/from-influencer-marketing-to-creator-led-strategy-with-sam-foroozesh/","audio_url":"https://mcdn.podbean.com/mf/web/47ga6ypszyce5m2q/260304_ICE_x_Sam_v2610_edit_285gyq.mp3","summary":"After more than five years and ten seasons of Influencer Marketing Talks, we’re stepping into a new chapter. Not because the conversations have changed, but because the industry has. Influencer marketing is no longer the debate. The proof is there. Budgets are shifting. Global CEOs are talking about scaling creator collaborations at speed. The real question now isn’t whether it works, it’s how brands organise around it. That’s why we’re evolving into Inside the Creator Economy. To open Season 11, we’re joined by Sam Foroozesh, CEO and Co-Founder of Cure Media, who has been building in this space for over a decade. We talk about: The shift from inside-out to outside-in brand building Why creator-led is a strategy, not a channel Why so many large organisations still struggle, despite knowing this works The real business risk of treating creators as a tactic, from generic communication to competing on price This episode sets the direction for the season ahead, focusing less on buzzwords and more on how modern brands are actually built in a creator-first world.","meta_description":"After more than five years and ten seasons of Influencer Marketing Talks, we’re stepping into a new chapter. Not because the conversations have changed, b…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1297,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/from-influencer-marketing-to-creator-led-strategy-with-sam-foroozesh/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/from-influencer-marketing-to-creator-led-strategy-with-sam-foroozesh.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}