{"podcast":{"title":"Inside the Creator Economy","slug":"inside-the-creator-economy-3525094","podcast_index_feed_id":3525094,"rss_url":"https://feed.podbean.com/influencermarketingtalks/feed.xml","website_url":"https://www.curemedia.com/influencer-marketing-podcast/","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10676321/Inside_the_Creator_Economy_Cover_2026887nt.png","author":"Cure Media","episode_count":100,"summary":"Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com","last_synced_at":"2026-09-16T12:25:39.782234+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094"},"episode":{"title":"From Broadcast to Participation: The TikTok Shift","slug":"from-broadcast-to-participation-the-tiktok-shift","published_at":"2026-04-15T04:00:00+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/from-broadcast-to-participation-the-tiktok-shift","show_page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094","url":"https://influencermarketingtalks.podbean.com/e/from-broadcast-to-participation-the-tiktok-shift/","audio_url":"https://mcdn.podbean.com/mf/web/tspnu9b66g38z6hk/260413_ICE_x_TikTok_v26168cfhl.mp3","summary":"TikTok is no longer a channel you test. It’s a platform shaping how brands build relevance. In this episode of Inside the Creator Economy, we sit down with Elin Palmelius from TikTok Nordics to unpack what’s actually changing - not just on the platform, but in how brands think about creativity, audiences and growth. Over the past few years, TikTok has evolved from a fast-moving challenger to a core part of the media mix, redefining everything from content formats to the path to purchase. But the real shift goes deeper than that. We’re moving from a world where brands broadcast, to one where they’re expected to participate. Where discovery, consideration and conversion can happen in seconds. And where relevance is no longer owned by the brand, but shaped in real time by communities. We dive into: Why TikTok has moved from “nice to have” to a true business driver What Gen Alpha expects from brands, and why they don’t just consume content, but shape it How the definition of “good creative” is changing, and why less polished often performs better What “organic branding” really means, and how brands can show up in a way that feels native, not interruptive Because the real question isn’t whether brands should be on TikTok - it’s whether they’re ready to let go of control, and actually become part of the culture they want to reach.","meta_description":"TikTok is no longer a channel you test. It’s a platform shaping how brands build relevance. In this episode of Inside the Creator Economy, we sit down wit…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1919,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/from-broadcast-to-participation-the-tiktok-shift/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/from-broadcast-to-participation-the-tiktok-shift.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}