{"podcast":{"title":"Inside the Creator Economy","slug":"inside-the-creator-economy-3525094","podcast_index_feed_id":3525094,"rss_url":"https://feed.podbean.com/influencermarketingtalks/feed.xml","website_url":"https://www.curemedia.com/influencer-marketing-podcast/","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10676321/Inside_the_Creator_Economy_Cover_2026887nt.png","author":"Cure Media","episode_count":100,"summary":"Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com","last_synced_at":"2026-09-16T12:25:39.782234+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094"},"episode":{"title":"Elisabeth Asserson Ingebrigtsen on Being a Creator Today","slug":"elisabeth-asserson-ingebrigtsen-on-being-a-creator-today","published_at":"2026-04-29T04:00:00+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/elisabeth-asserson-ingebrigtsen-on-being-a-creator-today","show_page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094","url":"https://influencermarketingtalks.podbean.com/e/elisabeth-asserson-ingebrigtsen-on-being-a-creator-today/","audio_url":"https://mcdn.podbean.com/mf/web/dem5rb8ticbkee7y/260423_ICE_x_Elisabeth_v2618_1_btnx1.mp3","summary":"The creator role has changed - and not just in how content looks, but in what it demands from the people behind it. In this episode of Inside the Creator Economy, we sit down with Norwegian creator Elisabeth Asserson Ingebrigtsen to unpack what it actually means to build a personal brand today, beyond aesthetics, algorithms and surface-level engagement. We talk about the shift from being “polished” to being personal, and the pressure that comes with it. Because the more you share, the more you grow… but also, the more is expected of you. We cover: Why she doesn’t identify with the term influencer, and what she sees her role as instead How expectations on creators have fundamentally changed over the past few years The tension between growth, authenticity and personal boundaries What brands still get wrong when working with creators, and why control often backfires Why people today don’t just want products, they want to be part of something","meta_description":"The creator role has changed - and not just in how content looks, but in what it demands from the people behind it. In this episode of Inside the Creator…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1730,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/elisabeth-asserson-ingebrigtsen-on-being-a-creator-today/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/elisabeth-asserson-ingebrigtsen-on-being-a-creator-today.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}