{"podcast":{"title":"Inside the Creator Economy","slug":"inside-the-creator-economy-3525094","podcast_index_feed_id":3525094,"rss_url":"https://feed.podbean.com/influencermarketingtalks/feed.xml","website_url":"https://www.curemedia.com/influencer-marketing-podcast/","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10676321/Inside_the_Creator_Economy_Cover_2026887nt.png","author":"Cure Media","episode_count":100,"summary":"Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com","last_synced_at":"2026-09-16T12:25:39.782234+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094"},"episode":{"title":"Creator POV: The Shift in Running Culture with Hedda Schroeter Skaug","slug":"creator-pov-the-shift-in-running-culture-with-hedda-schroeter-skaug","published_at":"2025-12-28T11:32:17+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/creator-pov-the-shift-in-running-culture-with-hedda-schroeter-skaug","show_page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094","url":"https://influencermarketingtalks.podbean.com/e/hedda-schroeter-skaug/","audio_url":"https://mcdn.podbean.com/mf/web/7ca9ka8znzr6ryzt/251222_IMT_x_Hedda_v2552_edit_2a48ur.mp3","summary":"We’ve been bringing creators from our community into the podcast to understand what’s actually shaping culture locally - and right now, running culture is one of the biggest shifts we’re seeing. This week, we’re joined by Hedda Schroeter Skaug, creator, runner, and one of the strongest voices in Norway’s running community. And she’s refreshingly clear on what many brands still miss: running isn’t becoming more extreme - it’s becoming more human. We talk about: why the most important “metric” is learning to trust your body (not your Garmin) what comes next after run clubs and where the running community is heading plus Hedda’s best running tips (including why you actually need at least 6 pairs of shoes) If you’re a brand trying to enter running culture in an authentic way, this episode is your shortcut to understanding what the community values right now.","meta_description":"We’ve been bringing creators from our community into the podcast to understand what’s actually shaping culture locally - and right now, running culture is…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1670,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/creator-pov-the-shift-in-running-culture-with-hedda-schroeter-skaug/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/creator-pov-the-shift-in-running-culture-with-hedda-schroeter-skaug.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}