{"podcast":{"title":"Inside the Creator Economy","slug":"inside-the-creator-economy-3525094","podcast_index_feed_id":3525094,"rss_url":"https://feed.podbean.com/influencermarketingtalks/feed.xml","website_url":"https://www.curemedia.com/influencer-marketing-podcast/","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10676321/Inside_the_Creator_Economy_Cover_2026887nt.png","author":"Cure Media","episode_count":100,"summary":"Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com","last_synced_at":"2026-09-16T12:25:39.782234+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094"},"episode":{"title":"Creator POV: How to Build a Brand That Lasts With Louise Lundberg","slug":"creator-pov-how-to-build-a-brand-that-lasts-with-louise-lundberg","published_at":"2025-11-19T05:00:00+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/creator-pov-how-to-build-a-brand-that-lasts-with-louise-lundberg","show_page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094","url":"https://influencermarketingtalks.podbean.com/e/creator-pov-how-to-build-a-brand-that-lasts/","audio_url":"https://mcdn.podbean.com/mf/web/zsibekaq5mmtibfq/251113_IMT_x_Louise_Lundberg_edit_29s8w4.mp3","summary":"This week on Influencer Marketing Talks, we’re joined by Louise Lundberg - a creator and digital strategist who brings a rare dual perspective to the industry. She works with global brands daily, while building her own audience across Instagram and Substack, giving her a front-row view of how the creator economy is evolving in real time. In this episode, we dive into: How to build a creator brand with longevity, from niche vs. core to content that actually sticks. What separates great creator–brand partnerships from transactional ones, and why creators need to be included earlier in the process. The shifts shaping the creator landscape - from AI to new expectations on authenticity and expertise. Whether you're a marketer or a creator, this episode is packed with insights you can apply right away.","meta_description":"This week on Influencer Marketing Talks, we’re joined by Louise Lundberg - a creator and digital strategist who brings a rare dual perspective to the indu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1772,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/creator-pov-how-to-build-a-brand-that-lasts-with-louise-lundberg/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/creator-pov-how-to-build-a-brand-that-lasts-with-louise-lundberg.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}