{"podcast":{"title":"Inside the Creator Economy","slug":"inside-the-creator-economy-3525094","podcast_index_feed_id":3525094,"rss_url":"https://feed.podbean.com/influencermarketingtalks/feed.xml","website_url":"https://www.curemedia.com/influencer-marketing-podcast/","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10676321/Inside_the_Creator_Economy_Cover_2026887nt.png","author":"Cure Media","episode_count":100,"summary":"Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com","last_synced_at":"2026-09-16T12:25:39.782234+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094"},"episode":{"title":"Building a Beauty Brand Through Culture with Roger Dupé","slug":"building-a-beauty-brand-through-culture-with-roger-dup","published_at":"2026-03-25T05:00:00+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/building-a-beauty-brand-through-culture-with-roger-dup","show_page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094","url":"https://influencermarketingtalks.podbean.com/e/building-a-beauty-brand-through-culture-with-roger-dupe/","audio_url":"https://mcdn.podbean.com/mf/web/yjxk5ph5j38p6iup/260319_Ice_x_Roger_Dupe_aqg6u.mp3","summary":"The beauty industry talks a lot about inclusivity. But few brands are actually built around it. In this episode of Inside the Creator Economy, we sit down with Roger Dupé, founder and CEO of Melyon, to explore what it really takes to build a brand rooted in culture, identity and long-term vision. Before launching Melyon, Roger spent years inside the global fashion industry, working with brands like Kenzo, Acne Studios and Rolls-Royce. Today, he’s using those insights to challenge how beauty brands are built - from the inside out. This isn’t a conversation about skincare routines or product launches. It’s about power, perspective and what happens when someone who has seen the industry up close decides to build something on his own terms. We dive into: How Roger’s experience in fashion shaped his view on representation, storytelling and brand identity Why true inclusivity can’t be added later as a marketing layer - it has to be built into the structure of the company How culture, heritage and ingredient storytelling can become a brand’s most powerful differentiator And why the next generation of beauty brands will be defined less by products, and more by the meaning they create And it leads us to a bigger question: What does it take to build a brand that actually reflects the world we live in?","meta_description":"The beauty industry talks a lot about inclusivity. But few brands are actually built around it. In this episode of Inside the Creator Economy, we sit down…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1903,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/building-a-beauty-brand-through-culture-with-roger-dup/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/building-a-beauty-brand-through-culture-with-roger-dup.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}