{"podcast":{"title":"Inside the Creator Economy","slug":"inside-the-creator-economy-3525094","podcast_index_feed_id":3525094,"rss_url":"https://feed.podbean.com/influencermarketingtalks/feed.xml","website_url":"https://www.curemedia.com/influencer-marketing-podcast/","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10676321/Inside_the_Creator_Economy_Cover_2026887nt.png","author":"Cure Media","episode_count":100,"summary":"Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com","last_synced_at":"2026-09-16T12:25:39.782234+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094"},"episode":{"title":"Beyond Likes: How Microsoft Scaled Influencer Marketing 12x","slug":"beyond-likes-how-microsoft-scaled-influencer-marketing-12x","published_at":"2025-10-08T04:00:00+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/beyond-likes-how-microsoft-scaled-influencer-marketing-12x","show_page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094","url":"https://influencermarketingtalks.podbean.com/e/beyond-likes-how-microsoft-scaled-influencer-marketing-12x/","audio_url":"https://mcdn.podbean.com/mf/web/5thirvaenqawfqmv/157-Microsoft-ML.mp3","summary":"Influencer marketing inside one of the world’s biggest companies? That’s exactly what today’s guest, Marie-Laure De Veyt, Retail Influencer & Innovation Marketing Lead at Microsoft, has been building over the past decade. From pioneering a retail creator marketing function to scaling budgets twelvefold, she’s helped prove that creator content doesn’t just entertain - it drives real retail outcomes. In this episode, we dive into how Microsoft is rewriting the rules of retail marketing with creators, what brands everywhere can learn from their journey, and where the industry is headed next. Tune in to learn: How to convince internal stakeholders that creators can sell premium products, not just lipstick and sneakers Why creator content outperforms branded content in retail media networks and even drives in-store foot traffic The future of creator-brand partnerships: from one-off campaigns to co-created products and bundles Whether you’re a marketer, a brand leader, or just curious about where the creator economy is moving next, this episode is packed with insights you won’t want to miss.","meta_description":"Influencer marketing inside one of the world’s biggest companies? That’s exactly what today’s guest, Marie-Laure De Veyt, Retail Influencer & Innovati…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2315,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/beyond-likes-how-microsoft-scaled-influencer-marketing-12x/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/beyond-likes-how-microsoft-scaled-influencer-marketing-12x.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}