{"podcast":{"title":"Inside the Creator Economy","slug":"inside-the-creator-economy-3525094","podcast_index_feed_id":3525094,"rss_url":"https://feed.podbean.com/influencermarketingtalks/feed.xml","website_url":"https://www.curemedia.com/influencer-marketing-podcast/","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10676321/Inside_the_Creator_Economy_Cover_2026887nt.png","author":"Cure Media","episode_count":100,"summary":"Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com","last_synced_at":"2026-09-16T12:25:39.782234+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094"},"episode":{"title":"5 Things We Can’t Stop Talking About Right Now","slug":"5-things-we-can-t-stop-talking-about-right-now","published_at":"2026-04-01T07:23:55+00:00","page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/5-things-we-can-t-stop-talking-about-right-now","show_page_url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094","url":"https://influencermarketingtalks.podbean.com/e/5-things-we-can-t-stop-talking-about-right-now/","audio_url":"https://mcdn.podbean.com/mf/web/4isa9fkha3xyuceb/260331_ICE_2614_V2.mp3","summary":"In this episode of Inside the Creator Economy, we’re doing something a little different. Instead of bringing in a guest, we’re taking you inside our internal insights chat at Cure Media, where our team shares the signals, shifts and conversations shaping the creator economy in real time. This episode is built from those discussions. We unpack five shifts we keep coming back to. Not trends in the traditional sense, but patterns that say something bigger about where the industry is heading, and what brands need to understand to stay relevant. We cover: Why many brands still struggle to operationalise creators, and what it actually takes to move from ambition to execution The rise of the status economy, where cultural fluency matters more than category Nostalgia as more than a trend, and how brands can create meaning, not just reference the past The optimisation mindset, and how wellness and longevity are reshaping consumer behaviour How AI is collapsing the funnel, and what it means to be recommended, not just discovered","meta_description":"In this episode of Inside the Creator Economy, we’re doing something a little different. Instead of bringing in a guest, we’re taking you inside our inter…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1605,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-the-creator-economy-3525094/episodes/5-things-we-can-t-stop-talking-about-right-now/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-the-creator-economy-3525094/5-things-we-can-t-stop-talking-about-right-now.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}