{"podcast":{"title":"Inside Aesthetics","slug":"inside-aesthetics-521876","podcast_index_feed_id":521876,"rss_url":"https://insideaesthetics.libsyn.com/rss","website_url":"https://www.solo.to/insideaesthetics","image_url":"https://static.libsyn.com/p/assets/1/2/d/7/12d7ea639da0e7aa5f2e77a3093c12a1/Untitled_design-19.png","author":"Inside Aesthetics","episode_count":355,"summary":"Inside Aesthetics (IA) is the world's most listened to podcast for cosmetic injectors and aesthetic businesses. Co-hosted by Dr Jake Sloane & David Segal, each episode explores injectable-related content, aesthetic topics and insider business knowledge. New episodes are released every Friday. Disclaimer: If you are a patient seeking medical advice or treatment-related information, you should seek the help of a qualified medical professional and have a bespoke, in person consultation. The information shared on our podcasts for entertainment only and is aimed at health care practitioners in our industry.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/inside-aesthetics-521876"},"episode":{"title":"Ep 343 Digital Marketing Strategies for Aesthetic Clinics in 2026 | Rick O'Neill","slug":"ep-343-digital-marketing-strategies-for-aesthetic-clinics-in-2026-rick-o-neill","published_at":"2026-03-26T19:02:00+00:00","page_url":"https://stenobird.com/podcast/inside-aesthetics-521876/ep-343-digital-marketing-strategies-for-aesthetic-clinics-in-2026-rick-o-neill","show_page_url":"https://stenobird.com/podcast/inside-aesthetics-521876","url":"https://www.solo.to/insideaesthetics","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/insideaesthetics/EP_343_Rick_ONeil.mp3?dest-id=985631","summary":"Episode 343 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK) We discuss the major shifts in aesthetic marketing over the past 12–24 months - driven by AI technology and the changing behavior of patients. We explore: How SEO and website optimisation are more important due to how tools like ChatGPT search the web. How patients can take up to 12 months with numerous touchpoints before converting to a booking The requirement for an 'always-on, multi-channel' ecosystem beyond Instagram. Tool likes 'AnswerThePublic' to understand what patients are Googling The benefit of writing experience-based blog articles on your website TLDR summaries for AI visibility Email marketing segmentation Cautious AI tool use inclusing chatbots and note-takers LTF's new 'Black Belt Digital' platform - offering AI-built websites, education, templates and resources IA Community - Inside Aesthetic's new upcoming app 00:00 Introduction 00:42 Special Guest: Rick O'Neil - Returns and AI Shift 01:37 MCAS Recap and Business Focus 02:46 Rick Background and LTF Story 07:10 Big Digital Changes Explained 11:54 Zero Moment of Truth 18:08 Build a Content Ecosystem 18:44 Answer the Public Workflow 20:37 Write Blogs That Rank 22:32 Repurpose and TLDR for AI 26:58 Client Adoption and Practical Tips 29:49 Budgeting and Marketing Mindset 33:56 Content Creation vs Distribution 38:07 SEO Basics and Technical Fixes 42:56 SEO Intent Signals 44:28 AI Tools for Clinics 48:04 Websites in 2026 51:12 Social Media That Converts 56:50 Search Meets Instagram 58:20 Black Belt Digital Platform 01:07:52 Listener Questions 01:12:08 Future Patient Journey 01:15:36 Where to Start Now 01:18:17 Final Wrap and Plugs Black Belt Digital - Discover Black Belt Digital: LTF's new platform dedicated to helping clinics with t…","meta_description":"Episode 343 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK) We discuss the major shifts in aesthetic marketing over the past 12–24 months…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4813,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-aesthetics-521876/episodes/ep-343-digital-marketing-strategies-for-aesthetic-clinics-in-2026-rick-o-neill/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-aesthetics-521876/ep-343-digital-marketing-strategies-for-aesthetic-clinics-in-2026-rick-o-neill.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}