{"podcast":{"title":"Inside Aesthetics","slug":"inside-aesthetics-521876","podcast_index_feed_id":521876,"rss_url":"https://insideaesthetics.libsyn.com/rss","website_url":"https://www.solo.to/insideaesthetics","image_url":"https://static.libsyn.com/p/assets/1/2/d/7/12d7ea639da0e7aa5f2e77a3093c12a1/Untitled_design-19.png","author":"Inside Aesthetics","episode_count":355,"summary":"Inside Aesthetics (IA) is the world's most listened to podcast for cosmetic injectors and aesthetic businesses. Co-hosted by Dr Jake Sloane & David Segal, each episode explores injectable-related content, aesthetic topics and insider business knowledge. New episodes are released every Friday. Disclaimer: If you are a patient seeking medical advice or treatment-related information, you should seek the help of a qualified medical professional and have a bespoke, in person consultation. The information shared on our podcasts for entertainment only and is aimed at health care practitioners in our industry.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/inside-aesthetics-521876"},"episode":{"title":"Ep 338 What Aesthetic Clinics Need to Know About Marketing & Branding | Chloe McGrath","slug":"ep-338-what-aesthetic-clinics-need-to-know-about-marketing-branding-chloe-mcgrath","published_at":"2026-02-19T19:02:00+00:00","page_url":"https://stenobird.com/podcast/inside-aesthetics-521876/ep-338-what-aesthetic-clinics-need-to-know-about-marketing-branding-chloe-mcgrath","show_page_url":"https://stenobird.com/podcast/inside-aesthetics-521876","url":"https://www.solo.to/insideaesthetics","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/insideaesthetics/EP_338_Chloe_McGrath_-_FULL_AUDIO.mp3?dest-id=985631","summary":"Episode 338 hosts Chloe McGrath (Founder & Director of The Aesthetic Collective from Sydney, Australia)⁠ In this episode we explore how cosmetic clinics should market and brand themselves in 2026. Chloe shares her background in aesthetics and explains why her agency works exclusively within the sector, prioritising compliance and close alignment with the regulators. We discuss common misconceptions including the belief that clinical skills alone can build a successful clinic and the serious risk of regulatory breaches when using a non-aesthetic marketing agency. Our conversation covers key growth drivers including the limitations of word-of-mouth referrals, the importance of multiple patient touchpoints before booking, and the challenge of accurately tracking attribution. We on practical, capacity-based marketing strategies for solo injectors versus scaling clinics, highlighting Meta ads as a cost-effective option when geographically and demographically targeted. 00:00 Introduction 04:15 Regulations, Compliance & Why Conservative Marketing Wins 06:37 Clinician vs Entrepreneur: How Mature Are Clinics in 2026? 10:58 When Marketing Goes Wrong: Distressed Clinics, Debt & TGA Letters 13:36 What Actually Drives Growth: Word of Mouth Limits & 7–10 Touchpoints 16:45 Content Myths: Posting Frequency, Quality vs Spam & The Algorithm 19:17 Brand Foundations: Defining Your Identity, Values & Target Patient 22:41 Men in Aesthetics: Why It's Still 90% Women + The Longevity Angle 27:39 What Makes a Clinic Successful Now: Beyond Price & Chain Clinics 29:10 Scaling the Team: Getting Patients to Trust New Injectors 32:22 Capacity vs Growth: Balancing Regulars, New Patients & Rebookings 33:24 Choosing Your Business Model: Solo Injector vs Scaling a Clinic 37:28 Branding Beyond a Logo: Co…","meta_description":"Episode 338 hosts Chloe McGrath (Founder & Director of The Aesthetic Collective from Sydney, Australia)⁠ In this episode we explore how cosmetic clinics s…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3771,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inside-aesthetics-521876/episodes/ep-338-what-aesthetic-clinics-need-to-know-about-marketing-branding-chloe-mcgrath/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inside-aesthetics-521876/ep-338-what-aesthetic-clinics-need-to-know-about-marketing-branding-chloe-mcgrath.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}