{"podcast":{"title":"Innovation Storytellers","slug":"innovation-storytellers-3701797","podcast_index_feed_id":3701797,"rss_url":"https://innovationstorytellers.libsyn.com/rss","website_url":"https://susanlindner.com/","image_url":"https://static.libsyn.com/p/assets/a/7/5/5/a755d4cc9a3cd33116c3140a3186d450/Cover-InnovationStories_1.jpg","author":"Susan Lindner","episode_count":100,"summary":"Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I'm Susan Lindner, the Innovation Storyteller. But I wasn't always. I've been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I've spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can't see yet. I…","last_synced_at":"2026-06-16T14:17:09.638531+00:00","page_url":"https://stenobird.com/podcast/innovation-storytellers-3701797"},"episode":{"title":"243: Three Words to Your Next Story","slug":"243-three-words-to-your-next-story","published_at":"2026-01-27T05:00:00+00:00","page_url":"https://stenobird.com/podcast/innovation-storytellers-3701797/243-three-words-to-your-next-story","show_page_url":"https://stenobird.com/podcast/innovation-storytellers-3701797","url":"https://innovationstorytellers.com/podcasts/","audio_url":"https://traffic.libsyn.com/secure/innovationstorytellers/Park.mp3?dest-id=2720171","summary":"What if the stories you tell about innovation are actually working against you? In this episode of the Innovation Storytellers Show, I do something a little different. I open a new series by inviting other storytellers I deeply admire, people who bring their own lenses, frameworks, and lived experience to the craft of story. I want you to think about storytelling as an expansive, evolving practice, not a single narrative you perfect once and reuse forever, but a skill you keep refining as your audiences, challenges, and ambitions change. To begin that journey, I sat down with Park Howell, a 40-year veteran of brand storytelling and host of the Business of Story. Park shares how he found storytelling through advertising, why stories have a repeatable structure rooted in human biology, and what he calls the science and bewitchery behind stories that truly move people. We unpack his deceptively simple \"and, but, therefore\" framework, why leaders lose rooms with bullet points, and how story becomes the bridge that helps people move from status quo thinking to real behavior change. We also explore why storytelling so often fails in organizations, especially when leaders make the story about themselves rather than their audience. Park explains how innovation stories should focus on outcomes, not offerings, and why emotional connection must come before logic if you want ideas to stick. From the hero's journey and Joseph Campbell's influence to the reality of selling ideas in five-minute executive meetings, this conversation is packed with practical insights for anyone trying to communicate change under pressure. We close by looking at how AI fits into modern storytelling, including Park's work on the Story Cycle Genie, and why emotional intelligence combined with artificial i…","meta_description":"What if the stories you tell about innovation are actually working against you? In this episode of the Innovation Storytellers Show, I do something a litt…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2333,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/innovation-storytellers-3701797/episodes/243-three-words-to-your-next-story/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/innovation-storytellers-3701797/243-three-words-to-your-next-story.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}