{"podcast":{"title":"Innovate Together","slug":"innovate-together-7035164","podcast_index_feed_id":7035164,"rss_url":"https://feeds.acast.com/public/shows/66e1b9f56a253561efeac048","website_url":"https://feeds.acast.com/public/shows/innovate-together","image_url":"https://assets.pippa.io/shows/66e1b9f56a253561efeac048/1775236694783-62642280-1706-4df3-9c9d-00606f6ae24e.jpeg","author":"Matt Freeman","episode_count":8,"summary":"Innovate Together is a behind-the-scenes look at what it really takes to turn innovation into business — from the perspective of those building and scaling. Hosted by professor-turned-innovation-leader Matt Freeman, the podcast follows ideas as they move beyond universities and into markets, through the eyes of founders and innovators operating at the sharp end of growth. Each episode reveals what happens when breakthrough ideas meet commercial reality — where the opportunities are real, but so are the constraints. Part of the Innovate Together platform exploring the translation gap between university innovation and business growth. For the university perspective, read Innovate Together: The Think Piece on LinkedIn. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/innovate-together-7035164"},"episode":{"title":"Caroline Orr: Why is Branding Technology So Difficult?","slug":"caroline-orr-why-is-branding-technology-so-difficult","published_at":"2025-12-02T15:44:51+00:00","page_url":"https://stenobird.com/podcast/innovate-together-7035164/caroline-orr-why-is-branding-technology-so-difficult","show_page_url":"https://stenobird.com/podcast/innovate-together-7035164","url":"https://shows.acast.com/innovate-together/episodes/692f097392c9d15fa93d681d","audio_url":"https://sphinx.acast.com/p/open/s/66e1b9f56a253561efeac048/e/692f097392c9d15fa93d681d/media.mp3","summary":"This month Professor Matt Freeman sat down with Caroline Orr, Co-Owner of Program, to explore one of the biggest questions facing tech founders today: What does great marketing look like in an AI-accelerated, do-it-yourself digital world? We explore everything from how agencies are evolving as AI reshapes the landscape, why tech founders typically overlook brand strategy, and what an ideal founder–agency partnership really looks like. With essential advice for all early-stage tech founders, this is a brilliant, generous conversation - whether you’re a startup founder, marketeer, investor, or just curious about where brand strategy is heading. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"This month Professor Matt Freeman sat down with Caroline Orr, Co-Owner of Program, to explore one of the biggest questions facing tech founders today: Wha…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1825,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/innovate-together-7035164/episodes/caroline-orr-why-is-branding-technology-so-difficult/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/innovate-together-7035164/caroline-orr-why-is-branding-technology-so-difficult.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}